Since a few weeks I see bloom numerous articles about social networks in China. Is the increased interest for them in the West with the recent launch of Google+ or real development of these and attractiveness to foreigners here? I do not know very well, but being as it were “in the business” I have to make my turn a little note.
Especially because, casually, I have a point of view quite interesting. If so!
Because social networks in China, it is not that social networks used by the Chinese mass. For me it covers three main aspects:
Of course social networks used by the Chinese in China
But also, it is for foreigners in China
Chinese and networks seeking to export
Social networks of Chinese in China
Firstly, and yes, the Chinese use as well their social networks. Not only do they use them, but they are really the appropriate and suitable for their use of the Internet.
As with everything that makes the Chinese Web here our great Western names are not worth much. As Baidu and Taobao were able to thumb its nose at Google and eBay or YouTube Youku and Tudou, Renren Kaixin make QQ as MSN and Facebook.
Twitter also for its Chinese, called Sina Weibo 新浪 微 博 (literally, the Sina microblogging, that’s original!). A real phenomenon of Web meet a growing success among Chinese netizens.
All these big names have of course the famous Great Chinese Firewall (read more details below), which pushes the frontiers of China’s competitive world. So they can use the big cake royally Chinese netizens. And this is actually a big cake is just over 500 million Internet users in China! Be aware: many Internet users in China than Facebook users in the world!
Political interests behind the Great Firewall, but certainly economic interests! It’s not really about me, but it gets better by saying it. Moving!
A Social Web history, with its own characteristics
What is certain is that the social component of Web in China is no exception. Quite the contrary. According to Sam Flemming, the subject expert and founder of CiC, a company specializing in the study of social networks in China, China would be “the landscape of social networks more complex, more fragmented but also the most developed in the world”, with aspects typically Chinese. To illustrate this, he also publishes interesting computer graphics has the merit of putting into perspective the development of the Chinese Internet population and habits over the past 15 years.
Thank you also to Olivier who brought to my attention in his blog, even if they disagreed on the history of the creation of the Great Firewall;)
In this infographic, I zoom in on particular two diagrams showing the evolution of the Internet “Social” in China, which show firstly that this is far from a recent phenomenon around which activities are structured .
Those who manipulate the Chinese Web in recent years left without surprise the historical and persistent fora, famous BBS, which are for me the origin of the high rate of “creators” of content among Chinese netizens, and this culture strong among the Chinese to learn about the smallest things on the Internet and many other Baidu Baike BBS and Baidu Zhidao. In any case much more than in France it seems to me that although I have lived too long in China? Perhaps to counter, consciously or not, this lack of information and channels of expression under the cope of the party and the Chinese Government? (But I digress ..).
I surf therefore I play and I share everything!
This analysis also overlaps quite well with one another, a little older (2009) gives an overview of social networks in China. This paper put in evidence that the Chinese Internet user seeks primarily to entertain (“Entertainment”). He looks so much video and spent many hours playing online. And social networks knowing the Chinese have developed gambling activities on their platforms. Kaixin is a very good example. As outlined in this presentation, if no one is surprised that the Chinese websites nearly always begin by copying the Western success very quickly they are changing to meet the expectations of local netizen.