MOMO join hundreds of millions of users club
After the first day of the Chinese New Year started , unknown streets to spread the good news . Announced Tang Yan microblogging, the first day of the Chinese New Year at work, unknown street officially break 100 million registered users, active up to 40 million unique monthly users , the number of nearly one million members , the third in the intermodal game StarCraft line street street only a month 1.4 million active users , 12 million unique monthly water.
Shortly before the Spring Festival, unknown street , if only announced that 80 million users reached , and break-even for the first time more than two months after officially entering unknown road billion users club. The main profit model unfamiliar road of social games , maps facial expressions, as well as advertising and other paid members , including the game’s performance is particularly strong. As announced himself as Don skirt, paragraph Games unfamiliar road hegemony , on-line in the month , 1.4 million active users , 12 million unique monthly water , unknown street has become a big game distribution platform .
Also selling expression , unknown road in the APP Store sells rating ranks far above the micro-channel , and the number of users unfamiliar road is still far better than micro – channel. In other words, unfamiliar road is uniquely positioned to make it active user community very high , mostly heavy users , have a good payment record , but these benefits are essentially flat shifted to the unknown road games .
There is even a special discussion on almost why sell the same expression , unknown road in the Apple App Store Best Sellers Rank higher than the micro-channel ? The basic conclusions are relatively consistent , compared to micro-letters may not be familiar street expression ” greater efficiency ” , with corresponding application scenarios . The same applies to members of other value-added services , according to Tang Yan showed unusual road has nearly 100 million members , member price not lose 12 yuan / month, one million members per month to tens of millions of water , the game .
Published after the Jahresbericht2013 ago , the App Annie have social class applications outside of the game in Jiayuan , unknown street , Lily network Marriage Dating – product became profitable application categories in the Chinese market ( with iOS + Google Play as concerns rich ) income are in the top ten.