Market research on cars in China
Market research shows maturity for Chinese manufacturers
The biggest automobile market of the world establishes a unique launchpad for the local manufacturers. After decade of learning, Market research in China shows that Dongfeng and other Geely seem to have reached the age of maturity. Their ambition: become the world leaders.
The center of gravity of the automobile planet definitively fell over. It moved, within two years, in the suburbs of Beijing. Moreover it is in this city, in alternation with Shanghai that is held from now on the meeting number 1 of the sector. Proof that this event, which takes place until May 2nd in the Chinese capital, overtook its regional dimension: all the manufacturers reserve for the Chinese public their last realizations and market research recommendations.
Foreign brands are not alone anymore in China
So, 89 world premieres were revealed to it this year. And if BMW, Porsche, General Motors, Citroën and Volkswagen answer presents, the hosts are not either outdone. Until now very discreet in the paths of the Car Show of Beijing, they have been much more offensive. On their sparkling stands, they do not hesitate to show proudly their young creations, the luxurious product and their last designed project, along with market research results in China. Their models support from now on the comparison with the prototypes presented by the foreign brands…
The manufacturers get stuck in China. What is the objective? It is to seduce the consumers of the country, become the first market of the world in 2009 is China. China stood out as the new empire of the automobile market, instead of the United States. The last year, 13 million vehicles were sold in China according to Market research. And, for 2010, the association of the manufacturers plans a new increase of 20 %. The gap is dug and it is not going to be reduced: the boom of the automobile is only beginning.
Market research shows China as first worldwide market
The whole Chinese motor vehicle population represents less than 100 million cars, against 300 million in the United States according to latest market research in China. With at least 350 million of urban in the coastal zones, the reservoirs of growth are many.
The perspectives are titanic and no manufacturer wants to miss what will be the market of the XXIth century. At the moment, the Westerners (especially Volkswagen and General Motors), every allies in a local brand, monopolize the first ranks. But for how long time?
After a phase of learning of decade only, the Chinese manufacturers begin to run without driving accompanied by a qualified driver. Unknowns five years ago, their reputation overtakes the Chinese borders today. If Great Wall, FAW, Dongfeng and other Chery are not still recognized brand on this side of the world, market research shows that Geely or BYD began to be a name. The first one by acquiring Volvo for 1,6 million euros. The second make its place by welcoming the American billionaire Warren Buffet in its capital.