Baidu is the number 1 search engine and most popular in China, with about 63% of the country’s market share. BANKING increase your website on Baidu requires a slightly different way of thinking about search engine optimization (or SEO) compared to what you might be used to Google’s requirements. In this article, we’ll explain the factors that determine the ranking of your website in Baidu. This is not a complete guide by any means, but explores key aspects of sufficient detail to make a difference to your site. So, let’s begin.
Baidu against Google: Key Differences
Baidu smart engineers who are constantly improving their services, but they are still far behind companies like Google when it comes to technology that evaluates and indexes the most relevant and authoritative content. However, they will get there in the future, it certainly would not hurt you to apply also the same SEO rules for Baidu as you would for Google, and in the long term, it can actually help you once Baidu catches with their technology because you’ll be ready. SEO CHINA
Submitting your site to Baidu
Submitting your site to Baidu’s an important thing to do if your site does not appear in the search engine Baidu, ie, it is not yet indexed. Without submitting your site, Baidu spiders (computer bots that scour the Internet) can not find you and your site will not be indexed. You can submit your site to the open source Baidu platform: http://open.baidu.com Submitting a Sitemap Like Google, Baidu submit a sitemap to help them find all the pages of your website. Their platform for the design submission site is located at: http://sitemap.baidu.com
Using simple Chinese characters
Greatest attribute of Baidu and main selling feature is that they only clue simplified Chinese characters. One of the main issues of the indexation of the Chinese language is that: There are so many different dialects in China, so There are often several different characters for the same keyword. For the search engines in the hope of index sites in China, this can be a problem, not to mention those index both Chinese and English.
Simplified Chinese characters
Including Pay Per Click strategy
Baidu has a PPC or Pay-Per-Click, a little platform like Google Ad Words, Baidu Phoenix Nest named. The main difference between Phoenix and Ad Words is that the platform Baidu websites highest class according to their level of spending, whereas with Ad Words relevance of your content in relation to the search phrase increases your CPC, Cost-Per-Click, and bettors position in PPC rankings. Baidu, organic and paid results are similar; they are not clearly separated as they are on Google. This may change in the future.
Source : http://www.journaldunet.com/solutions/expert/59882/haosou—le-moteur-de-recherche-qui-pourrait-changer-le-monde-du-seo-chinois.shtml http://www.journaldunet.com/ebusiness/expert/56043/20-chiffres-sur-le-numerique-en-chine.shtml Le monde : ici If you want more information about the best company SEO in China : http://www.business-internet-china.com/business-china/top-10-seo-companies-in-china.php