Ecommerce China

IResearch data shows that GMV mobile shopping market in China reached 929.71 billion yuan in 2014, surging 239.3% from 2013. The growth was much faster than the overall GMV China’s online shopping market which increased by 49.8% and stood at 2.8 trillion yuan in 2014. iResearch expects the mobile shopping will continue the high-speed development in the coming years and should GMV exceed 4 trillion yuan in 2018.
In 2014, mobile shopping has taken 33.0% of the Chinese market of online business, increasing by nearly 19% over the previous year. iResearch believes that mobile shopping will continue to increase its market share in the coming years and finally surpass PC purchases online in 2016.

The share of mobile shopping market in the online commerce market in 2014

Using the mobile Internet surge, switch from PC to mobile Internet users, enhancing the mobile business scenarios, increased efforts ecommerce operators about the companies and the development of platforms for Mobile mobile shopping all contribute to mobile shopping outbreak in China. Therefore, it is expected that mobile shopping will maintain rapid growth in the coming years.

Key players in the mobile shopping market

In 2014, sales of new cars in China reached 23.49 million units, of which 300,000 units were sold in the e-commerce channel. Meanwhile, sales of used cars totaled 6.05 million units, of which 240,000 were sold in the e-commerce channel.

In terms of market share in the mobile shopping sector, Alibaba, JD and Vip took the first 3 places in 2014 with a respective share of 86.2%, 4.2% and 2.1%. iResearch attributes this to three factors. First, with a share of 86.2% of the market, Alibaba is the absolute market leader. Taobao and Tmall with, its mobile business was to penetrate all aspects of everyday life of people. Second, JD cooperated with Tencent to walk to the mobile shopping with mobile app, WeChat shopping, mobile shopping and QQ Vdian. And third, Vip, Suning, Jumei, yhd, Gome, Amazon, Dangdang, etc all have invested more in the mobile shopping which has intensified competition.

Also for a good commerce china, if you want more information about the seo in china, look the source of this article. Ecommerce cars are obvious different from traditional e-commerce. For the car are durable consumer goods, which determines that the e-commerce car has the following characteristics:

He needs big investments;
Despite this, there is low transaction frequency car, he large amount of the transaction;
Local Life service and out of high-quality online service are also very important for the car e-commerce;
In the automotive market, buyers have low loyalty but very price sensitive.

Outlook China car e-commerce market

Although China e-commerce automobile market has low penetration and characteristics different from traditional e-commerce, iResearch believes he still has a huge potential boom in e-commerce, favorable political and economic environment.

Car Features transactions and after sales service determine that the e-commerce automobile market can not be separated from the offline service. Therefore, when the price of the car gets closer to its cost in the future the price war, offline service will be the key factors for online purchase. In addition, it can be seen that the development of online selling cars depend on the quality of the service offline.

Car companies will develop their business with excellent service for all of the industry chain so they can maintain the user base. The function that the automotive industry needs a large amount of capital and resources imply that only car giant with rich resources can provide a service covering the whole industry chain in the future.

New cars have a higher value and car owners need a long period of service, so participants drive the e-commerce market will bear their sites on the new car market in order to obtain stable income in the long term.

Alibaba wants its dealers to leave their PC. The e-commerce titan has deployed new tools in its mobile Taobao (photo above) that allow traders 8.4 million annual market assets to run their stores only from their phones. (Update: Swapped in the last stat for Taobao sellers, said the original article 7 million.)

Mobile passage is optional only for now, but a representative said Alibaba Tech in Asia than two million traders have already opted for one method smartphone in the two weeks since the new tools are available in beta. “The growing adoption of smartphones and mobile shopping in China means that online marketers need to shift their activities from PC to mobile,” said Zhang Kuo, director of mobile business division of Alibaba Group, in a statement.


This means an online vendor runs their store and add new products just from their phone rather than using the interface based on a desktop browser. To make this process easier on mobile, traders can scan the bar code of a new product with their phone to add it to store inventory using the Taobao application. “To complete shipping procedures of goods, traders can simply scan barcodes on shipping invoices to enter the package tracking numbers, without the need to manually enter,” said a spokesman . New Taobao merchants can even begin their store from scratch in Taobao application, without the need to fire up a laptop.

Across Taobao and Tmall sister site (a market for large commercial and large brands), Alibaba has 334 million customers. Of the total 787 billion yuan (126.4 billion US dollars) in consumer spending (GMV) on both estores in Q4 2014, 42 percent of this count was spent by people shopping on mobile devices .

This shows China’s buyers are ahead of the merchants in the mobile Alibaba passage

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