China Give New Solutions to Wall Street

China Huge Rewards Suggestions For Wall Street

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China Stock market

China Gift Suggestions huge rewards for WallStreet — with big Threats The next technique may be that the Maritime or Sea Shipping which shrewd in the event that you are shipping huge quantities of goods. Nonetheless, it will take at least a few weeks, sometime, to get to the port of destination.

Maritime Shipping has costs for example customs clearance and supply to a warehouse. Then there will be the records which you must process from the vent of both destination and origin.

Beijing and Finance Investment

For decades, its market freed up by Beijing by encouraging levels of financing which a bubble has been by a panic. By inviting organizations to reduce debt officials from China have responded, however, it.

You’ve got three options in sending your goods should think about the volume and weight of your shipment, should you choose that system you’re planning to use.

“it is an excellent prospect for the huge banks. They possess the abilities, money, experience, and capital,” explained David Kotok, creator chief investment officer at Cumberland Associates. “Each CEO since 1948” has led to China being a promising economy, Chanos said. “But no one makes anything”

WallStreet

WallStreet’s trade group, the Securities Industry, and Financial Markets Association, carefully applauded the actions to gradually gain access to the planet’s No. 2 market.

China has promised to lift restrictions on exchange lenders in its own banking platform that was huge. They still stand to generate gobs of money from lending to people and businesses along with providing an underserved sector with investment expertise.

Citigroup and Goldman Sachs

Citigroup and Goldman Sachs per generate approximately 4 percent of this revenue in China, based on FactSet. However, those US banks get revenue from Brazil, Canada, and niches. The way of sending your goods is through atmosphere dispatch. It’s advantageous for those who want services and products to be sent in a brief while for you, in the event your goods are of low volume and so are of significance, and also one’s order is not small. There certainly is a whole lot of air. The central bank may even enable foreign organizations to get a vast majority stake (up to 51 percent) in securities, finance management, futures life insurance firms, Nomura explained. Those ownership constraints are required to be removed after three decades.

China’s central bank

“There’s really a wild west setting that could lead to sudden conclusions originating out of the government,” educate Scott Morris, a former US Treasury Department official throughout the Obama government. China’s central bank on Wednesday issued a deadline to start the financial economy of China and vowed to allow firms to compete on equal footing, state press reported.
A few of the most significant players on Wall Street have a footprint in China, albeit bigger than they would enjoy a market growing as America’s. China reported quite good growth of nearly 7 percent throughout all the previous couple of decades.

China can connect its own inventory exchange to London

Yet US banks must traverse a system that is catchy and also an arrangement. Plus they will have to stay away from trouble. “While we’re pleased about the advancement, we’re ready to realize that the rules are employed in a manner that ensures an even playing field,” Peter Matheson, ” SIFMA’s managing director of global policy and advocacy, ” said in a meeting. “It is an economical version built into your debt. They must keep cultivating their own debt to educate their market,” billionaire investor Jim Chanos told CNNMoney’s “Trade Today” series on Wednesday.

Guide to attract Chinese investor in French

The American Debt

“When there’s a debt, then you also will view it. “But you have to be more mindful of the dangers you choose.” That is certainly not forgetting rising trade tensions between Washington and Beijing, that may have abandoned the entire world’s two biggest savings on the point of a trade warfare. Beijing has sought to crack down on investment vehicles. And authorities are pushing for greater transparency of these loans organizations have accumulated through recent years. Related “It is just about a no-brainer for just about any large global institution to wish to be present,” Morris explained. The others are cynical about the growth prospects, especially given the market’s heavy reliance on China.

“let us not think with them as an example of financial benevolence,

” Matheson said. “Letting foreign financial firms to have their organizations in China is great for US firms as well as the US market, and China’s market, also”

At the conclusion of June, the People’s Bank of China intends to remove investment constraints to asset management firms and banks, based on analysts in Nomura. “The topics are just like conducting business anywhere on the planet.

SIFMA and officials at Beijing have been talking for weeks roughly those particulars.

“The group has highlighted that launching the enormous banking marketplace of China is beneficial. ” Explain the founder of GMA (Marketing Agency in China)

China debt has been comparable to 161 percent of its total output in accordance with the Institute of International Finance. That is the highest among 30 savings and more than double your debt burden at the USA that the category measures. Kotok played concerns regarding the struggles of operating.

Read also https://iworkinchina.wordpress.com/2017/03/15/jack-ma-supports-his-mini-look-alike-education-in-china/

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Should You Use WeChat Advertising ?

Very good question that is in the mouth of every Brands and companies in China.

Should You Use WeChat Advertising ?

and how to Use wechat for Advertising ?

Wechat the Super APP in China

Wechat is the Top App in China, the number one. Everybody has Wechat and use it EVERY DAY.

According to its latest financial publications released this week, WeChat now has 396 million active users a month, an increase of 40 million since the end of last year. This is impressive considering that most of these users are national in China and compared to Whatsapp’s global base of 465 million active users. The ramp-up of active users of WeChat has contributed significantly to the world premiere of Tencent. With a China that represents nearly 20% of the world’s population and twice as many Internet users as the US total population, WeChat has an extremely tenable unfair advantage. While WeChat is able to continue its global reach, its competitors, WhatsApp, Line and KakaoTalk, will find it virtually impossible to penetrate China

 

Wechat Win territory outside China country by country

To reinforce its conquest of global domination, Tencent has strategically targeted important and growing markets. Since 2012, WeChat has made exploratory thrusts in India with the help of the famous Bollywood stars. Similarly, he recruited star footballer Lionel Messi to help commercialize the application in Europe and South America. WeChat also launched an advertising campaign in South Africa that was searched by Mark Zuckerberg. The application supports important and widely used languages ​​such as Indonesian, Spanish, Hindi and Russian. Let’s not forget that WeChat has already opened an office in San Francisco to launch its American push from the inside.

 

Beyond simply marketing the application internationally, Tencent supports WeChat by making strategic acquisitions and investments in products that allow it to enter new markets. Some notable examples are Kakao Talk from South Korea and a rumored investment in Snapchat, a company that rejected Facebook’s $ 3 billion acquisition bid. Thanks to connections to products as efficient as established, WeChat is able to learn quickly in each market and to integrate them potentially in the future.

source Forbes 

Digital professionals Do not like Wechat ADs

All Digital professionals  have offered WeChat ads to brands around the world. Chinese WeChat in the US, Canada, China, Western Europe, Australia and New Zealand with WeChat Moments Ads, the platform’s native and preferred ad format. National offers for these countries are currently available, and WeChat Moments Ads is about to be the next major opportunity for brands that want to engage with local and international Chinese audiences.

Wechat Digital is one of the few agencies that can provide this inventory while it is in beta. WeChat Moments Streaming ads with more than 900 million active users per month, on time. Download the WeChat Advertising Guide for more information and pricing.

Bid strategies are the problem

we talk about targeting, bid strategies, and pricing. Take a closer look at how WeChat advertising works.

WeChat emphasized the importance of the user and thoughtful thinking about how to design and show ads in users’ news feeds. Ads are shown only if a user has at least four new updates in their newsfeed.

The weixin ad appears in fifth place after four updates to the origin of the contacts. The ad automatically disappears after six hours if it receives no comment or comment. An ad is active for seven days and a WeChat user sees no ads every 48 hours.

impression on Wechat is a problem

What counts as an impression? According to WeChat, there are three types of impressions for these news feed ads:

  1. When the ad interacted with (in terms of likes and comments)When the ad is in the news feed
  2. When the external link is clicked
  3. Points 2 and 3 are counterintuitive because they are normally defined as clicks, but WeChat defines them as “impressions”.

Users can opt out of individual ads by clicking the “Not interested” button on each ad.

WECHAT GEOTARGETING

The default targeting options in sex and location. Each advertiser can also choose two of the four additional targeting options (age, education, operating system and Internet environment such as Wi-Fi). Targeting capabilities may differ depending on the target location.

For example, instant ads in North America can only target via geolocation. WeChat Moments advertising is now available in most countries, including the United States, Canada, Western Europe, Australia and New Zealand. Download the WeChat Advertising Guide to learn more.

PRICE/ CPM
WeChat advertising is billed to CPM. Please note that WeChat’s definition, external link clicks, likes and comments are also considered impressions. In addition, the different geographic locations have different price points, and if you get an ad add a gender targeting, there is a multiplier of 1.10.

In most cases, there is a minimum budget of $ 15,000 per WeChat advertising campaign over a period of one week (for example). Contact us for specific prices.

HOW TO SUCCESS WITH WECHAT ADVERTISING ?

Here are our tips for conducting a successful WeChat campaign for your brand source Marketing to China

What is the best advertising agency for Wechat ?

Good question. Difficult to reply who is the best. One famous is Gentlemen Marketing Agency , they have experiences with a lot of Clients.

https://walkthechat.com/ is also Famous, with High quality content on Wechat , very interesting and with their wechat ecommerce plateform

This is the key for any new brand or company on WeChat. It is important to understand that WeChat is a closed network, meaning that users can only see messages and content if they are connected with you.

You can check more on users on Quora .

Community : the center of WeChat APp

In order for the content to be visible, you must develop and grow this community around your account. I consider WeChat as a key portal not only for sharing information, but also for interacting with users in questions and answers, sending newsletters, and ultimately providing incentives for users to interact with your account.

The most powerful incentive is quality content; What unique offer, ideas and education can you provide to the end user? What will keep them coming back on your account and instilling so many phenomena of loyalty to the brand.

  • Keep content focused on your specific niche
  • Establish yourself as a native expert in your area
  • Provide totally unique ideas / offers that are only available from your account.
  • Consider formatting HTML5 content for a superior user experience.

It sounds so obvious, but still very social, re-publish and re-share the user-generated content on your page, get consumers in the conversation and reward them for your doing.
Quality content equates to sharing on “moments of flux”, nothing is more powerful than P2P sharing between social groups.

So what you have is a chicken / egg situation, how do you cultivate your followers without this base and current social group.

Search for your target market to not waste your BUdget.

  1. It’s important to define who you want to make the most of your advertising dollars. The price depends on the targeting.
  2. Having a content strategy for WeChat and linking in Newsfeed advertising as part of an amplification strategy.
  3. Have a dedicated and agile team member who can adjust the ads if they do not work as desired.
  4. Make sure your brand provides relevant content that is not intrusive but provides value to users.
  5. Take advantage of CPM pricing as a whole (impressions, clicks on the external link, links and comments) and encourage clicks and interactions for a better measure of engagement.
  6. WeChat advertising plateform marks a milestone in its commercialization. The app has established itself as a gateway dependent on its user base with third-party services, such as gaming and online shopping. For some users, advertisements can provide valuable information. WeChat wants to encourage its users

The WeChat ad system is not for everyone – you can use ad serving if your account has more than 100,000 subscribers. We can not get more users.

150,000 users … 20 RMB per day WOW 

what is the click to rate on Wechat

– The click rate on WeChat ads is so far very low: about 0.4%.

– As a general rule, you may consider that the reading rate on a subscription account is about 10% (50% for service accounts).

– WeChat gives less than 0.3 RMB per click to the public owner

So, if your account WeChat account has, as in the example below, 150 000 users, this leaves you with 150 000 * 10% * 0.004 * 0.3 = ~ 20 RMB per day.

WeChat just launched a search engine

 Baidu has had it good. For years, the tech firm has enjoyed a near monopoly of the country’s multi-billion dollar search market. Domestic competitors Sogou and Easou trail behind, each with less than 10 percent market share. Google, its most threatening rival overseas, withdrew from China in 2010, citing hacks by the Chinese government.

But now, the tide seems to be turning. Tencent, China’s gaming and social tech titan- and the world’s ninth most valuable company – is focusing its attention on search.

source Technode

more Video about WeChat Advertising

China Unperturbed by Looming Trade Tensions 

As manufacturing picks up in Asia’s sourcing hubs following the Chinese New Year break, AI’s Q1 statistics for inspection and audit demand reflect the emerging sourcing trends of 2018. With all eyes on the unfolding US-China trade stand-off, AI data shows that US businesses undoubtedly stand to be impacted: as many as 73% of North American companies consider China their topmost sourcing destination and over 85% of them voiced concerns about tariffs and protectionism.

In the meantime, Chinese manufacturing remains unperturbed for now, with AI’s data for Q1 2018 showing a +5.9% YoY increase in inspection volumes, a figure to be eclipsed as regular business resumes after Chinese New Year.

Growth remains robust in Southeast Asia, with Cambodia continuing to outpace its economic forecast for the second year running, and inspection demand rising +22.4% YoY in Q1 2018. Pakistan also maintains momentum gained during last year, with inspection volumes expanding +10.3% YoY in Q1 2018.

Sourcing outside of Asia maintains an upward trajectory, reflecting the ever-increasing diversification of sourcing patterns. The Latin American region serves as a prime example, with first-quarter demand for inspections and audits increasing +26% YoY.

Scandal for the Victoria’s Secret Party in Shanghai

The police demand that we stop the evening. We’re sorry, we’ve tried everything. “The world of Victoria’s Secret party organizers certainly collapsed on Monday night when, around midnight, the Shanghai police came to stop it. Lais Ribeiro, Bella Hadid, Grace Bol and Sisters, who had abandoned their push-up siglés for no less sexy evening outfits, could not wiggle until the end of the night.

In question ? drugs ? Ilegal activity ?

The sound volume of the music, yet inseparable from the event, itself planned for a long time.

An American brand in China

Will the US brand regret having chosen a Chinese city to host its latest show, which, however, announced sensational? Because if one suspects that there was behind this choice of commercial ambitions, the pitfalls and other bad surprises encountered during the organization have accumulated: four Russian models – including the regular Kate Grigorieva – did not get their visas; Gigi Hadid was banned from entering the territory, as was Katy Perry, who was originally scheduled to perform on stage; the police organized an unannounced and tedious check of the guests outside before they entered the room; and according to the American media Page Six, the organizers of the show suspect the local authorities of having spied their email exchanges.

And when we think, in addition, poor Ming Xi, who collapsed on the podium while she parade in his hometown, and who was eager to confuse himself apologetically for his account Weibo (the first social network in China), we can not help but conclude that this parade will unfortunately not be remembered as the most successful lingerie brand.

 

Prada revives a historic palace in Shanghai

Prada in China

It is at a magnificent palace of the early twentieth century in the heart of Shanghai, the Rong Zhai, that the brand has set its sights. Designed to serve as a nerve center for its various activities in China, the building dating from 1918 has been fully restored by the luxury house through a partnership with the city owner.

Prada in the world

Known for having signed many Prada boutiques around the world, it is the Italian architect Roberto Baciocchi who oversaw the renovation with the desire to restore the past splendor of this place full of history. Inaugurated on October 12 with the 2018 Cruise Collection Parade, the venue has been open to the public for about a month since October 17.

This is not the first time that the creator Miuccia Prada and her husband, Patrizio Bertelli, engage in major projects. They did it in Milan, among others, by entrusting to Rem Koolhaas the rehabilitation of an old distillery to house the now famous Prada Foundation opened since 2015.

 

read

https://iworkinchina.wordpress.com/2017/10/16/the-future-of-the-digital-in-china/

https://iworkinchina.wordpress.com/2017/07/24/top-5-shanghais-international-schools/

 

Wechat Report highlight Chinese Outbound tourists

The Chinese people enjoyed eight days of holiday, from October 1 to 8, as their National Day (国庆节) and the Mid-Autumn Festival (中秋节) fall in the same week of this year. WeChat issued a large report of National Day data on October 8, announcing that Hong Kong became the main destination for Chinese tourists departing on National Day, reported our half sister TechNode China.

Not surprisingly, the largest number of Chinese tourists out of the top cities, Shanghai, Beijing, Shenzhen and Guangzhou. They followed the second and third level cities, including Hangzhou, Nanjing and Chengdu. The city of Chongzuo, in Guangxi Province, showed a growth rate of outbound travel as high as 338%.

Wechat ReportWechat ReportS

 

  • Most of the mainland tourists chose the closest travel destinations such as Southeast Asia, East Asia (South Korea and Japan), Hong Kong, Macao and Taiwan.
    The largest number of people left the country on 1 October.
  • More than 600,000 people left the country, much more than other smaller vacations.
    The post 90 generation visited Hong Kong, USA, and Japan most, while post 80 generation visited Hong Kong, Thailand, and Japan the most. The post 70 generation visited Hong Kong, USA, and Macao most.
  • WeChat payment was used more in Hong Kong, followed by Thailand, South Korea, Japan, Australia and Taiwan.
  • 6.3 billion red packets (hongbao) were sent and received at the mid-autumn festival.
  • Most WeChat calls were made between the later generation to the 60s and the generation after the 90s. The longest average telephone call was 750 seconds when the generation after 60 years called generation 90, followed by 610 seconds when the generation after 90 called the generation after age 60.

source Wechat ChineseTouristagency

Why AI is hot in China

In the world of digital marketing, tech giants in the West have launched AI initiatives in place to promote brand safety, counterfeit news and fight against advertising scams with impressive initial results. Brands across multiple industries have also begun to embrace the technologies in their digital marketing initiatives. Can these results translated into China – the media landscape well known for its fragmentation and complexity?

The Chinese government’s belief in the development of strong AI capabilities with widespread applications – even in the marketing arena – is obvious, as evidenced by frequent mention of the issue in its reports and national strategies in the magnificent One- belt-one of roads

AI application of technology in the digital market is not something new in China indeed. Let’s take our own marketing technology platform as an example. The basic capabilities of the platform, audience tracking, audience profile, contextual data analysis, natural language processing and more, the momentum driven by various AI technologies such as deep learning, predictive analytics and the real-time match. Despite AI’s strong technological capabilities, effective applications are not possible without the multi-dimensional, attribute-rich data of our platform, which grows in milliseconds.

With the rapid progress made in AI technologies in China’s martech industry, I believe that AI-oriented marketing solutions become easier to use in the not-to-be-long-in-China future, accessible to professionals without the need for expert knowledge. the field The fabric of AI technologies in the execution of marketing was the way to go for brands and businesses, regardless of their size and scale.

Here are some immediate benefits that marketing professionals can expect after the adoption of AI technology:

Greater precision in decision-making
By adopting AI technologies as predictable analytics, you can more accurately predict the interest and intent of your target customers in a way driven by intelligence, leading to more effective and accurate marketing decision-making.

Greater efficiency in monitoring trends and moods
With the huge and growing number of digital media and social media, monitoring news as well as changes in trends and moods manually is no longer viable. With AI technologies, brands can automatically compile and analyze information related to the brand in real time. This also helps develop ideas that drive marketing decision making in a very timely manner.

Smarter interaction with target customers

Supported by the rapid development of AR and VR technologies, we expect to see AR and VR applications in digital marketing, e-commerce and online retailers very soon, leading to evolutionary changes in the way brands interact with their target audiences.

Before adopting AI technologies to their full potential, brands and companies must first be well prepared in the following areas:

Having a solid foundation is key.

AI technologies are not useful without a quality database, so start building it today. The first step is to collect and accumulate your own first-person data online and offline. This includes data collected from customer interactions with your website and social network accounts (such as WeChat, Qzone, QQ and Weibo), data collected from your online and physical stores, and so on.

Learn from industry best practices

While it is advisable to use a data management platform (DMP) and analytical equipment capable of making sense of the data collected, consider hiring help from martech or data companies with local knowledge and experience. They can advise on how you can adopt AI in your marketing effort, from the use of technologies to real marketing solutions.

How far are brands from conducting AI-driven marketing in China?

Stay calm and give it a try, backed by prudent strategies
While AI is now the hottest buzzword in digital marketing, it is not wise to follow suit. Have thoughtful thoughts about ROI strategy, tactics and measures before pouring dollars into.

source : http://www.thedrum.com/industryinsights/2017/10/02/how-far-are-brands-conducting-ai-driven-marketing-china

 

Read also :

  1. https://iworkinchina.wordpress.com/2017/03/15/jack-ma-supports-his-mini-look-alike-education-in-china/
  2. https://iworkinchina.wordpress.com/2017/03/14/china-automotive-market-2017/