China Boycott of Korean Products

Indeed, despite America’s role in the deployment of THAAD in Seoul, Washington has escaped China’s reaction with South Korea by taking the fill instead. China is extremely transformed in the United States of this kind of retaliation, especially since the election of Donald Trump. This was particularly true this week, while Chinese technology giant ZTF was fined $ 1.19 billion by the administration Found to have broken the US sanctions, which saw ZTF sell US telecommunications equipment in Iran And in North Korea.

China actively deduces this story, while focusing on the actions of South Korea to play the role of victim and arouse nationalistic feelings. The government-led Global Times described the framework for China’s representation: “We began by increasing the sanctions against Seoul in an orderly manner, lowering the overall level of Sino-South Korean trade and Overthrow All privileges that Seoul acquired from China]. ”

China targets Seoul power

To this end, China is a freeze of new licenses for video games and requests from travel agencies to stop selling packages in South Korea from 15 March. As a result Korean Air has already seen a 10% increase in cancellations for flights between March 7 and April 30. Korean popular music and television series have also been withdrawn from streaming services. Individual Koreans are also not immune, the Chinese tour of soprano Jo Sumi being canceled due to visa delays. Kim Ji-young was replaced as a leader in the April performance of the same day, with a Guiyang Symphony Orchestra, a canceled summer and a dancer. Swan Lake.

China targets cultural exports in an attempt to reduce the soft power of Seoul on the continent. With the lack of entertainment and cultural trade between the two fermons in favor of Seoul, China has the popularity of Korean products into a weapon against South Korea. More specifically, Beijing uses the ubiquitous nature of South Korean products and entertainment to raise public awareness of the issue of THAAD and mobilize ordinary citizens to take a stand.

While the government needs limited success of raising awareness of complicated foreign relations issues by traditional means, Beijing can hang on to the popularity of Korean products. By attaching a simplified version of the story (Korea insults us, boycotts them) to the ubiquitous host of Korean shows, music, movies and other products, the government can engage with (especially) youth Chinese – the people most in tune with Korean soft power and fashions, and the people whose government needs to maintain its legitimacy. Korean soft-power is a major player in China: Romantic drama Uncontrollably Founded alone at 4.1 billion youtube views Youku in China.

We love BigBang, but our administrator is an even bigger and crazier fan of China
We love BigBang, but our administrator is an even bigger and crazier fan of China – BigBang Weibo fan page

This is not the first time that Korean cultural exports have become a political issue, with Beijing warning citizens one last of the popularity of Descendants du Soleil. The government said that “watching Korean dramas could be dangerous and even lead to legal unrest” during a period of tension linked to the THAAD in 2016. Similarly, the slogan “no idols before the country” has become a Hashtag trend in the summer of 2016 While tensions with South Korea have seen many fans of pop and Chinese television K deny their favorite Korean celebrities so far; Such as boys groups BigBang, EXO, iKON, and actors Song Joong Ki, Lee Jong Suk and Park Shin Hye.

South Korea feels the power of social media

While the government has argued that any call for a boycott are purely voluntary measures taken by the public, the fact that the Central Committee of the Weibo account of the Communist Youth League calls for a boycott undermines this assertion. The limited social media environment in China, dominated by domestic applications and websites, combined with strong government oversight, allows the author to develop viral trends. The key to this is the legions of cyber-warriors, collectively known as the militia of the Internet volunteers of China.


Companies Straddle the Wave of Viral Marketing

This trend is illustrated by Weilong Latiao’s decision to withdraw its snacks from the Lotte stores. Since more than half of Lotte’s stores are closed and the rest suffers from massive declines in the customer flow, this is not a painful decision for Weilang. Indeed, the movement paid off because images of shelves devoid of Weilong’s products went viral on Weibo, with the company being praised for its patriotism. The company also saw increased sales of its spicy stick snacks (now the Chinese version of “Freedom Fries”) as the Chinese Patriotic Reward the company for its sales strategy. Weilong even garnered praise from the government via a flattering article in the popular daily. Rival Taodo also announced that he pulled his snacks from Lotte stores, in order to copy the success of Weilong marketing.

Other Chinese companies have also followed the same example, as the electronics maker Pisen, whose media accounts said that “Weilong brother set a good example for us. As another national affair, Pisen greets you! “Other companies that cash on the viral trend include Xiaomi, Pigs Small Holidays, Yizi Works, Malan Mounts and many others.

The boycott of South Korea has become a strange mixture of viral awareness at the Ice Cube Challenge, combined with a slacktivist take on geopolitics similar to KONY 2012. Besides the viral marketing value of the entire company, the storm Social Media Against South Korea Stresses the role of clicktivism / slacktivism. These terms were invented to describe emotional (and ultimately meaningless) “militancy” acts. Buying Weilong’s spicy snacks or omitting your favorite K-pop star is not going to change Seoul’s defense policy, but it allows ordinary Chinese to feel like they’re engaged and hit a blow against the Perceived insults.

These indolent acts allow Chinese Internet users to feel empowered, while draining their motivation to both protest more (the form that Beijing can not predict) or criticize the government’s excess of power on the issue. Pressing companies to abandon popular Korean products could easily have failed on Beijing, as many Chinese households consume them. Yet their popularity has helped shape the issue as an issue that affects ordinary citizens. By connecting THAAD to K-pop, Beijing has masterfully co-operated social media, attracting average consumers and showing them that nationalism is just a click away.source


In spite of the crisis, Luxury Brands continue to invest in China

The Chinese buy fashion items all over the world, and local homes make their market in search of brands to grow.

Despite losses in 2015 for the second consecutive year, distributors, investors and industry experts are looking to the promising future of the Chinese luxury goods industry, driven by double-digit growth in recent years Years.


A study by the Fortune Character Institute, which has offices in Shanghai, London and Connecticut in the US, seems to confirm this optimism. Last year, Chinese consumers bought 46% of luxury goods sold around the world, 78% of which were acquired outside China.

Chinese luxury Shopper : 46% of luxury goods sold around the world

78% of which were acquired outside China.

Chinese buyers of high fashion items and luxury goods are also becoming more and more demanding. A mark too readily available or too visible is not for them. By buying and encouraging the best of the existing luxury brands, they create trends.


The Shandong Ruyi Group, one of the largest textile producers in China, has sought to sail on the rising wave of fashion concerns that Chinese consumers have acquired, and have joined the list of candidates for the takeover of the French lending group To-wear SMCP, Bloomberg said in January. This month, Reuters cited sources that the talks had not been successful but that an agreement was not yet entirely excluded.


The SMCP group is valued at more than one billion dollars (914.1 million euros). It holds affordable luxury brands such as Maje and Sandro, whose success among the growing middle class in China has asserted itself in recent years. source

The Shandong Ruyi Group

The Shandong Ruyi Group is among the top four of the 500 largest textile companies in China and posted a record revenue of 30 billion yuan (4.2 billion euros) in 2013. It declined to comment on the ” Interest in the takeover of GSPC.

Such an acquisition “would only be a drop in the ocean, because the Chinese are rapidly climbing the top of the luxury industry,” said director of the Fortune Character Institute, Zhou Ting. “The (luxury) market remains one of the most lucrative for the moment and will remain so for the next decade. This means that if Chinese companies and investors want a share, they will have to be more actively involved in every part of the supply chain, from design and manufacturing to marketing and distribution. ”

Chinese travellers for Luxury Brands

Things have gone in that direction lately. For example, Vipshop Holdings, the locally-launched Chinese fashion label, known for its discount policy, invested several million pounds last November to take a minority stake in the British fashion house BrandAlley, More British brands in China.

A month earlier, its competitor had taken the chronicle by opening the first store based on a cross-border mode at Piazza del Duomo, one of Milan’s busiest shopping districts.

Li Rixue, founder and CEO of, created the website in Beijing seven years ago. He sees in the Milan shop an element of the “decennial plan of globalization of society”. Industry professionals believe that’s aggressive expansion is a strategy aimed at targeting Chinese tourists who spend a lot of money in Europe.

Zhou Ting explains that this is probably what the Chinese buy, where and how they buy which will determine where the money will be injected from Chinese investors, and probably from global investors.

For Michele Alberti, CEO of Luxemporium Investments SA, a Swiss-based ready-to-wear import and export company with Shanghai Spring Bamboo Group, the world’s leading manufacturer of wool and cashmere, Chinese consumers become more savvy. But there is no need to distinguish them and treat them as if they were a different race.

We should no longer consider Chinese consumers as a clientele apart,” says Alberti, who has held managerial responsibilities in major luxury companies such as Bally and Salvatore Ferragamo. “People always ask me what distinguishes Chinese from other consumers. I think (that’s the fact) that they are more and more like the consumers of other countries, if not that they show the way to the industry “.

Michele Alberti joined Luxemporium in 2014 and played a key role in opening the first multi-brand space at the Tianjin Friendship Department Store in January

Movie maker in Shanghai

This Marketing Agency have the most talentuated video/movie maker in Shanghai, our agency based in China and offers a wide range of services, including copy and scriptwriting, creative direction, professional video maker and editing for the Chinese Market. We are mix Westerner and Chinese, we ensure to have Creative video, we also provide innovative commercial and buzz video solutions for multiple Chinese platforms (tudou, youku, 56 )


Industry in China is still plagued by massive overcapacities

China saw its foreign trade decline in 2016, with exports (-7.7%) and imports (-5.5%) showing a sharp decline and confirming the Asian giant’s breathlessness, at a time when rhetoric Anti-Chinese Donald Trump could exacerbate the situation.

Exportation in China are Dropping !

Exports of the world’s largest trading power in the past year reached $ 2.1 trillion and imports 1.590 billion, the Customs administration said Friday, a trade surplus of $ 510 billion.

“There are still obstacles to China’s foreign trade,” Customs spokesman Huang Songping told a press conference that the international trading environment is “austere and complex”.

In December alone, exports fell by 6.1% year-on-year to $ 209.4 billion. Imports, meanwhile, climbed 3.1% to $ 168.6 billion. The Chinese trade surplus was thus $ 40.8 billion.

The drop in exports for last month is much more pronounced than expected by a panel of experts surveyed by the financial agency Bloomberg (-4%). Imports increased according to their forecast (+ 3%).

Customs statistics are carefully scrutinized by markets to gauge the health of the Chinese economy: foreign trade remains a pillar of China’s GDP and a traditional engine of growth.

The situation remains precarious: industry in China is still plagued by massive overcapacities; The surge in indebtedness; Growth only resists thanks to an alarming bubble in the real estate sector.

Chinese governement is reacting

The Chinese government is trying to rebalance the country ‘s growth model towards services, new technologies and domestic consumption, to the detriment of heavy industries and – indeed – low value – added exports. But the transition is painful.

Exports had grown by 0.1% over one year in November to $ 196.8 billion. The start was shy but this stabilization proved auspicious after seven months of withdrawal.

Their decline in December comes despite signs of a recovery in global demand, a trend reflected in positive figures in neighboring economies in Taiwan and South Korea, Julian Evans-Pritchard of Capital Economics.

This is worrying “given that the current situation of rising prices and relatively robust growth of the global industry should have been a support for Chinese trade,” he said.

“In the future, it is difficult to see what could lead to a more meaningful recovery of Chinese trade,” Evans-Pritchard said.

The share of trade in China’s GDP fell from 66 percent in 2006 to 40.7 percent in 2015, according to the World Bank, but remains a key growth engine.

The Risk “Trump” anti China

The prospect of severe tensions with the United States (2nd trading partner of Beijing after the European Union) could also plague the trade of China. source

US President-elect Donald Trump promised to impose a prohibitive tax of 45 percent on Chinese imports. He also appointed for the head of the US National Trade Council an economist notoriously hostile to Beijing.

The posture of the republican billionaire vis-à-vis the Chinese trade “could lead to a structural weakness in the long term for Chinese exports,” worried Friday the bank ANZ.

Trump encourage US companies to relocate their production

“Trump’s trade policy is likely to encourage US companies to relocate their production sites outside of China, even though its efforts to promote high-end production could offset some of the losses.” more information

In the face of American isolationist Donald Trump and hoping in particular to stop the fall of its foreign trade, China is now a champion of free trade. President Xi Jinping is expected to defend his vision of a “more inclusive globalization” Tuesday at the World Economic Forum in Davos, a few days before taking office of Mr. Trump.

Food Scandals in China (What you really eat )

Chinese Food Scandals


China is one of the countries with the biggest population around the world. With such an extensive and varied population, the demand for things like food, tends to be very drastic. With such a diverse population at hand, the food market also varies in its quality and specialty to provide all types of cuisines to the citizens. However, with so many restaurants and food lines there is also the problem of maintaining food quality. The recent cases of some food scandals are the examples of these mishaps and have threatened the local people. To shed some light, a food scandal is basically when due to lack of government intervention, foods have some ingredients which can cause severe food poisoning or other diseases which may lead to deaths. The recent cases of such food scandals around china have become very popular.


gutter Oil China

Fake Meat in China

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Oppo in China, the Hot Mobile Brand

can not seem to escape the smartphone brands Oppo and Vivo these days.

“The ads are everywhere in the city, with the Oppo slogan” Charge, two hours talking your phone for five minutes, ‘ “said Mr. Li, a 25-year-old factory workers in this central Chinese city.

On billboards and bus stops as well as on television and social media, the two smartphone brands which a share holders are seen in the kind of advertising blitz employs rare in the Chinese mobile communications industry.

Mobile China


Made in Shenzhen

The brands’ owner, BBK Electronics Co., is a Guangdong manufacturers little outside China. The Oppo brand sells high-end smartphones with advanced cameras and luxe metal body in colors like gold and red gold. Vivo sold cheaper devices to young consumers.

Since the sale of more expensive iPhone of Apple Inc. falter here, boil advised both upstart brands in popularity based stores of old-school brick and mortar and relentless advertising. Oppo and Vivo are No. 2 and No. 3 or in the Chinese smartphone market, based on the second quarter shipments providers to market research firm Strategy Analytics. The brands Trail Huawei Technologies Co.

The success comes more challenges for Apple, which is expected to launch the next-generation iPhone in September. China used to be Apple’s fastest growing market, but their share in the last quarter slipped below 7%, according to Strategy Analytics.

“Apple is not to fight for the middle class in China, where the buyers become more sophisticated and looking toward value, not only the brand,” Canalys China research director Nicole Peng said. “It’s a challenging market for Apple.”

Oppo targeted directly to the consumer

Of the two brands has Oppo targeted directly to the consumer, who would buy an iPhone. The phones many of the same features provide for less: At 3,299 yuan ($ 496), Oppo most expensive model, a price match for Apple’s R9 Plus with 128 gigabytes of memory the least expensive, the 3288 yuan iPhone SE 16GB.


“Our strategy is like, how you play the Chinese game of Go. ‘
-LU Luma, Oppo Technology Planning Director

Lu Luma, Oppo technology planning director, said his company has focused on building its own retail channels in recent years, while most other brands tracked sales by operators Telekom and e-commerce platforms.

Go Social 

“Our strategy is like, how the Chinese board game Go play,” Mr. Lu said. “We have focused on designing our homes on our side of the plate without worrying what does the enemy elsewhere.”

These opponents are Huawei, who sell their base built through their phones via mobile service provider, and Xiaomi Corp., which paid to the consumer pioneered the Internet direct sales.

Oppo and Vivo held retail stores set up with exclusive distribution agreement.

“It’s like a franchise model,” said Ms. Peng, Canalys. “This makes the merchant, highly motivated to help them to sell phones.”

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The two started off in smaller towns, where many people were more accustomed to shopping in the old-fashioned way of it. The stores have since spread to every corner of these cities so that Oppo and Vivo phones the default choice for many consumers in the country.