When optimizing a website, most SEO professionals will adapt the content to achieve results on the three major search engines: Google, Yahoo and Bing. But before closing the book on your target engine, consider this: 25% of Internet users are Chinese, but only 16% of Chinese Internet users do their research web via Google, with the vast majority opting instead to Baidu. For those looking for a multilingual SEO and venture into the Chinese market, Baidu will play a central role in how you approach the transition, and to what extent it is.
Baidu, the Chinese search engine, was established in 2000 and now provides an index of over 740million web pages. While Baidu is the clear winner in the war of the search engine in China, Google held the number two spot. But that does not mean it was smooth sailing for the United States service; in fact, Google was marred by issues of censorship in the communist country for many years.
Because Google handle has on marketing search engine, Baidu remains relatively unknown outside of China. However, if your business operates globally, and a significant proportion of your custom comes from China, you would be crazy not to take note of this service. Optimize your website for China will help to tap into a huge market and could be a starting point for your business running. Here are three steps to optimization for the Chinese market.
Choose the correct key phrases
Another similarity between Google and Baidu is that key phrases are crucial to your search engine marketing campaign. Key phrases are just as important to encourage good rankings but the process is a little more difficult because you are now working with Chinese keyphrases. When looking for a professional translation service, keep in mind that Pinyin is the most convenient for Baidu dialect.
Do not duplicate
The rule “no duplication is nothing new and is something you should get used to your English SEM efforts. Not listening so could get you into trouble with most search engines, but fail to provide unique content for Baidu and you will soon see that they are much less forgiving of this policy than their English counterparts. You can check your security content using a robots.txt file to request indexing.
Content is king
In many ways, the Baidu algorithm is considered less sophisticated than those of the Big Three and was actually compared to search engines as they were several years ago. But in the same way that Google made a change to place more weight on the high-quality content, so does Baidu. For his good books, you will need reams and reams of Chinese content, even if the Chinese is the official language of your website. But before you Chinese cavalry copywriter, it’s important to know there are official guidelines that you should follow on what is acceptable in China. Break the rules and you might find you get with Baidu …
The value of global electronic commerce should exceed $ 1000000000000 next year. With the modernization of Chinese society at an unprecedented rate, rapidly catching up with the US and UK, their ecommerce levels are set to go through the roof in the coming years. But many companies see the issues of language barriers, cultural differences, fierce local competition and the political difficulties in the form of government censorship and strict selection process, as insurmountable block to their ambitions for attract business in China. It is true that doing business in China requires a search marketing strategy completely different from anywhere else in the world, mainly because of a unique online environment which excluded familiar elements of our landscape online such as Facebook, Google, Twitter, Amazon, YouTube, etc. . This helped to develop local websites, use the gaping holes left by the absence of these big hitters. Understanding this radically different online environment is key to success in China.
In a world where Tencent, Renren, Youku Tudou and Sina Weibo (among others) Seo Agency, have filled in the various services and niches are usually occupied by Facebook, Twitter and YouTube, a company with no experience in the exploitation of multilingual campaigns involving speakers native would be hopelessly outgunned when it comes to marketing research and compete with local businesses. Something’s essential to consider when planning a marketing campaign in China is that the Chinese government censorship laws are among the strictest in the world. Public ISPs, companies and organizations are determined to block and / or delete content that the Ministry of Industry of the judge false information, negative or dissenting.
Despite this, local social networks Chines are immensely popular, and we know that, like Google, Baidu is becoming notice of social signals when deciding SERP rankings. This means that the presence of social network and activity are equally important for campaigns in China as they are here, although the content of the activity should be carefully studied to avoid the wrath of the information ministry .
Again, native linguists will prove their worth in this situation, having an almost instinctive knowledge of whether the content will be acceptable and popular or not. In conclusion, China is a difficult market to penetrate, but the potential returns are enormous, particularly given their forecast for growth in the near future. If you decide to try to attract business in China as part of a general campaign overseas or as a concerted effort to specifically target Chinese customers, consult experts in multilingual search marketing using speakers native.
As Research Laboratorys white paper to attract world trade underlines, for optimal visibility in a market abroad, relevant algorithms of search engines for ranking must be understood. The preferred search engine in China, Baidu, manages the vast majority of search traffic, so its essential to assess the impact this has on any search marketing campaign in China. To ensure the highest quality of any marketing activity undertaken abroad, native speakers are essential. There is no substitute for a life experience of lingual, cultural and phraseology. When considering the Chinese countryside, native speakers also offer the advantage of knowledge and familiarity with the unique digital landscape in China.
Source : Best article about the SEO in CHINA : http://chairmanmigo.com/mistakes-avoid-building-seo-in-china/
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