Understanding and mastering the power of language in China

Insights | Understanding and mastering the power of language

Interview of the Head of the WellingtonCollege

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Wellington is already a language-rich environment, because like all international schools we have people speaking a wide range of different languages. However, it’s clear to me that as a school we are becoming more consciously aware of our ability to encourage the understanding and exploration of language itself. A recent piece of evidence of this would be the incredibly detailed language survey which drilled down into the remarkably complex linguistic backgrounds of Wellington’s pupils.

It’s this richness of language and expression that our pupils of all backgrounds are bringing into Wellington and it is something I feel very strongly that we must continue to encourage and reinforce as much as possible. Our style of teaching and learning becomes so much more effective and enjoyable when we move beyond simplistic one-word answers, where language is very restrictive and ‘played safe’, to a place where words and ideas are shared around, played with, experimented and expanded upon freely.

 

This applies to every Wellington pupil: whether English is your first language or not, whether you are fortunate enough to speak several languages fluently, there is always more to learn. There are always more words and shades of meaning and possibilities that could allow us to communicate with greater style, confidence and nuance. I’m not talking about simply swallowing a thesaurus and rattling off a long list of lengthy words either; being able to choose the right words is about more than just having a large vocabulary.

  • It’s also about sensitivity to your audience, whether that’s one person or a thousand. Finding those words that will most powerfully connect with an audience only comes with practice and a little bit of risk-taking.

This is a concept that I feel our pupils inherently understand and something that we are getting consciously better at encouraging throughout the Education via school. It’s partly in Wellington’s DNA: we’re inclusive and international, ‘linguistic’ is one of our aptitudes; our whole philosophy of education is very fertile soil for sharing language. However, it’s also something that I think we are all able to actively encourage through a variety of means.

Reading

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source : https://www.wellingtoncollege.cn/shanghai/academic/curriculum/prep-school/

Primary School is the Key

One key way to share language is to promote the sense of Wellington being a ‘reading school’, that is, a place where reading is always encouraged and shared between pupils and teachers, in and out of class. Helping all pupils gain a deep, disciplined reading habit doesn’t just mean that they read literary classics; (though there’s a significant place for that of course… I’d be a strange kind of English teacher if I didn’t think such books were valuable!) it means engaging with language in whatever form excites their imagination and sparks a desire to explore and understand.

Being Lost in a Book

Whether it’s science or philosophy, a Jane Austen novel or an online article on breakthrough technologies, the inherent value of reading is in the act itself, not in the book, magazine or digital content. It’s in the pleasure you gain from reading, the knowledge you gain, the ideas you formulate, the perspectives and minds you encounter that otherwise you are locked out of; these are the things that make reading so valuable and so inherently important. Being ‘lost in a book’ is one of the best ways to find the space we all need, from time to time, to step away from the world.

 

Learning

Wellington is, and must continue to be, a place where people value reading, learn from it and then share that learning. I want our classrooms to always be places of genuine, respectful and informed debate.

 

Having those kinds of debates, sharing that kind of knowledge, gaining that ability to ‘read’ the world, is essential in helping every Wellingtonian leave this school possessing that vital human spark necessary to successfully engage with other people, no matter what their chosen academic, professional or personal path in life.

Friends in China

It’s not how many Chinese friends you have on Facebook or in a WeChat group that makes the difference, it’s whether you can use the linguistic tools at your disposal to say something that is compelling enough for people to want to listen to.

I’d like to finish by sharing a bit of Chinese language that aptly summarises my thoughts on the subject. A favourite poem of mine is ‘V’, a lengthy work by a British poet, Tony Harrison. It opens with a quotation from Arthur Scargill, a trade union leader in the UK during the 1970s and 1980s, when I was growing up:

“I still read the dictionary every day. My father taught me that your power to live depends on your power to master words.”

I wouldn’t necessarily recommend the method, but his point still stands. We must always aim to increase our mastery of words, of Chinese language itself, so that we can gain a greater understanding of ourselves, our world and our place in it. This should be viewed as a lifelong process, kickstarted for our pupils during their school years so that they are as ready as possible for all the stories and discussion and debate that will make up their lives to come.

Joe McKee

Head of Senior School

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China Give New Solutions to Wall Street

China Huge Rewards Suggestions For Wall Street

hahaha

China Stock market

China Gift Suggestions huge rewards for WallStreet — with big Threats The next technique may be that the Maritime or Sea Shipping which shrewd in the event that you are shipping huge quantities of goods. Nonetheless, it will take at least a few weeks, sometime, to get to the port of destination.

Maritime Shipping has costs for example customs clearance and supply to a warehouse. Then there will be the records which you must process from the vent of both destination and origin.

Beijing and Finance Investment

For decades, its market freed up by Beijing by encouraging levels of financing which a bubble has been by a panic. By inviting organizations to reduce debt officials from China have responded, however, it.

You’ve got three options in sending your goods should think about the volume and weight of your shipment, should you choose that system you’re planning to use.

“it is an excellent prospect for the huge banks. They possess the abilities, money, experience, and capital,” explained David Kotok, creator chief investment officer at Cumberland Associates. “Each CEO since 1948” has led to China being a promising economy, Chanos said. “But no one makes anything”

WallStreet

WallStreet’s trade group, the Securities Industry, and Financial Markets Association, carefully applauded the actions to gradually gain access to the planet’s No. 2 market.

China has promised to lift restrictions on exchange lenders in its own banking platform that was huge. They still stand to generate gobs of money from lending to people and businesses along with providing an underserved sector with investment expertise.

Citigroup and Goldman Sachs

Citigroup and Goldman Sachs per generate approximately 4 percent of this revenue in China, based on FactSet. However, those US banks get revenue from Brazil, Canada, and niches. The way of sending your goods is through atmosphere dispatch. It’s advantageous for those who want services and products to be sent in a brief while for you, in the event your goods are of low volume and so are of significance, and also one’s order is not small. There certainly is a whole lot of air. The central bank may even enable foreign organizations to get a vast majority stake (up to 51 percent) in securities, finance management, futures life insurance firms, Nomura explained. Those ownership constraints are required to be removed after three decades.

China’s central bank

“There’s really a wild west setting that could lead to sudden conclusions originating out of the government,” educate Scott Morris, a former US Treasury Department official throughout the Obama government. China’s central bank on Wednesday issued a deadline to start the financial economy of China and vowed to allow firms to compete on equal footing, state press reported.
A few of the most significant players on Wall Street have a footprint in China, albeit bigger than they would enjoy a market growing as America’s. China reported quite good growth of nearly 7 percent throughout all the previous couple of decades.

China can connect its own inventory exchange to London

Yet US banks must traverse a system that is catchy and also an arrangement. Plus they will have to stay away from trouble. “While we’re pleased about the advancement, we’re ready to realize that the rules are employed in a manner that ensures an even playing field,” Peter Matheson, ” SIFMA’s managing director of global policy and advocacy, ” said in a meeting. “It is an economical version built into your debt. They must keep cultivating their own debt to educate their market,” billionaire investor Jim Chanos told CNNMoney’s “Trade Today” series on Wednesday.

Guide to attract Chinese investor in French

The American Debt

“When there’s a debt, then you also will view it. “But you have to be more mindful of the dangers you choose.” That is certainly not forgetting rising trade tensions between Washington and Beijing, that may have abandoned the entire world’s two biggest savings on the point of a trade warfare. Beijing has sought to crack down on investment vehicles. And authorities are pushing for greater transparency of these loans organizations have accumulated through recent years. Related “It is just about a no-brainer for just about any large global institution to wish to be present,” Morris explained. The others are cynical about the growth prospects, especially given the market’s heavy reliance on China.

“let us not think with them as an example of financial benevolence,

” Matheson said. “Letting foreign financial firms to have their organizations in China is great for US firms as well as the US market, and China’s market, also”

At the conclusion of June, the People’s Bank of China intends to remove investment constraints to asset management firms and banks, based on analysts in Nomura. “The topics are just like conducting business anywhere on the planet.

SIFMA and officials at Beijing have been talking for weeks roughly those particulars.

“The group has highlighted that launching the enormous banking marketplace of China is beneficial. ” Explain the founder of GMA (Marketing Agency in China)

China debt has been comparable to 161 percent of its total output in accordance with the Institute of International Finance. That is the highest among 30 savings and more than double your debt burden at the USA that the category measures. Kotok played concerns regarding the struggles of operating.

Read also https://iworkinchina.wordpress.com/2017/03/15/jack-ma-supports-his-mini-look-alike-education-in-china/

Should You Use WeChat Advertising ?

Very good question that is in the mouth of every Brands and companies in China.

Should You Use WeChat Advertising ?

and how to Use wechat for Advertising ?

Wechat the Super APP in China

Wechat is the Top App in China, the number one. Everybody has Wechat and use it EVERY DAY.

According to its latest financial publications released this week, WeChat now has 396 million active users a month, an increase of 40 million since the end of last year. This is impressive considering that most of these users are national in China and compared to Whatsapp’s global base of 465 million active users. The ramp-up of active users of WeChat has contributed significantly to the world premiere of Tencent. With a China that represents nearly 20% of the world’s population and twice as many Internet users as the US total population, WeChat has an extremely tenable unfair advantage. While WeChat is able to continue its global reach, its competitors, WhatsApp, Line and KakaoTalk, will find it virtually impossible to penetrate China

 

Wechat Win territory outside China country by country

To reinforce its conquest of global domination, Tencent has strategically targeted important and growing markets. Since 2012, WeChat has made exploratory thrusts in India with the help of the famous Bollywood stars. Similarly, he recruited star footballer Lionel Messi to help commercialize the application in Europe and South America. WeChat also launched an advertising campaign in South Africa that was searched by Mark Zuckerberg. The application supports important and widely used languages ​​such as Indonesian, Spanish, Hindi and Russian. Let’s not forget that WeChat has already opened an office in San Francisco to launch its American push from the inside.

 

Beyond simply marketing the application internationally, Tencent supports WeChat by making strategic acquisitions and investments in products that allow it to enter new markets. Some notable examples are Kakao Talk from South Korea and a rumored investment in Snapchat, a company that rejected Facebook’s $ 3 billion acquisition bid. Thanks to connections to products as efficient as established, WeChat is able to learn quickly in each market and to integrate them potentially in the future.

source Forbes 

Digital professionals Do not like Wechat ADs

All Digital professionals  have offered WeChat ads to brands around the world. Chinese WeChat in the US, Canada, China, Western Europe, Australia and New Zealand with WeChat Moments Ads, the platform’s native and preferred ad format. National offers for these countries are currently available, and WeChat Moments Ads is about to be the next major opportunity for brands that want to engage with local and international Chinese audiences.

Wechat Digital is one of the few agencies that can provide this inventory while it is in beta. WeChat Moments Streaming ads with more than 900 million active users per month, on time. Download the WeChat Advertising Guide for more information and pricing.

Bid strategies are the problem

we talk about targeting, bid strategies, and pricing. Take a closer look at how WeChat advertising works.

WeChat emphasized the importance of the user and thoughtful thinking about how to design and show ads in users’ news feeds. Ads are shown only if a user has at least four new updates in their newsfeed.

The weixin ad appears in fifth place after four updates to the origin of the contacts. The ad automatically disappears after six hours if it receives no comment or comment. An ad is active for seven days and a WeChat user sees no ads every 48 hours.

impression on Wechat is a problem

What counts as an impression? According to WeChat, there are three types of impressions for these news feed ads:

  1. When the ad interacted with (in terms of likes and comments)When the ad is in the news feed
  2. When the external link is clicked
  3. Points 2 and 3 are counterintuitive because they are normally defined as clicks, but WeChat defines them as “impressions”.

Users can opt out of individual ads by clicking the “Not interested” button on each ad.

WECHAT GEOTARGETING

The default targeting options in sex and location. Each advertiser can also choose two of the four additional targeting options (age, education, operating system and Internet environment such as Wi-Fi). Targeting capabilities may differ depending on the target location.

For example, instant ads in North America can only target via geolocation. WeChat Moments advertising is now available in most countries, including the United States, Canada, Western Europe, Australia and New Zealand. Download the WeChat Advertising Guide to learn more.

PRICE/ CPM
WeChat advertising is billed to CPM. Please note that WeChat’s definition, external link clicks, likes and comments are also considered impressions. In addition, the different geographic locations have different price points, and if you get an ad add a gender targeting, there is a multiplier of 1.10.

In most cases, there is a minimum budget of $ 15,000 per WeChat advertising campaign over a period of one week (for example). Contact us for specific prices.

HOW TO SUCCESS WITH WECHAT ADVERTISING ?

Here are our tips for conducting a successful WeChat campaign for your brand source Marketing to China

What is the best advertising agency for Wechat ?

Good question. Difficult to reply who is the best. One famous is Gentlemen Marketing Agency , they have experiences with a lot of Clients.

https://walkthechat.com/ is also Famous, with High quality content on Wechat , very interesting and with their wechat ecommerce plateform

This is the key for any new brand or company on WeChat. It is important to understand that WeChat is a closed network, meaning that users can only see messages and content if they are connected with you.

You can check more on users on Quora .

Community : the center of WeChat APp

In order for the content to be visible, you must develop and grow this community around your account. I consider WeChat as a key portal not only for sharing information, but also for interacting with users in questions and answers, sending newsletters, and ultimately providing incentives for users to interact with your account.

The most powerful incentive is quality content; What unique offer, ideas and education can you provide to the end user? What will keep them coming back on your account and instilling so many phenomena of loyalty to the brand.

  • Keep content focused on your specific niche
  • Establish yourself as a native expert in your area
  • Provide totally unique ideas / offers that are only available from your account.
  • Consider formatting HTML5 content for a superior user experience.

It sounds so obvious, but still very social, re-publish and re-share the user-generated content on your page, get consumers in the conversation and reward them for your doing.
Quality content equates to sharing on “moments of flux”, nothing is more powerful than P2P sharing between social groups.

So what you have is a chicken / egg situation, how do you cultivate your followers without this base and current social group.

Search for your target market to not waste your BUdget.

  1. It’s important to define who you want to make the most of your advertising dollars. The price depends on the targeting.
  2. Having a content strategy for WeChat and linking in Newsfeed advertising as part of an amplification strategy.
  3. Have a dedicated and agile team member who can adjust the ads if they do not work as desired.
  4. Make sure your brand provides relevant content that is not intrusive but provides value to users.
  5. Take advantage of CPM pricing as a whole (impressions, clicks on the external link, links and comments) and encourage clicks and interactions for a better measure of engagement.
  6. WeChat advertising plateform marks a milestone in its commercialization. The app has established itself as a gateway dependent on its user base with third-party services, such as gaming and online shopping. For some users, advertisements can provide valuable information. WeChat wants to encourage its users

The WeChat ad system is not for everyone – you can use ad serving if your account has more than 100,000 subscribers. We can not get more users.

150,000 users … 20 RMB per day WOW 

what is the click to rate on Wechat

– The click rate on WeChat ads is so far very low: about 0.4%.

– As a general rule, you may consider that the reading rate on a subscription account is about 10% (50% for service accounts).

– WeChat gives less than 0.3 RMB per click to the public owner

So, if your account WeChat account has, as in the example below, 150 000 users, this leaves you with 150 000 * 10% * 0.004 * 0.3 = ~ 20 RMB per day.

WeChat just launched a search engine

 Baidu has had it good. For years, the tech firm has enjoyed a near monopoly of the country’s multi-billion dollar search market. Domestic competitors Sogou and Easou trail behind, each with less than 10 percent market share. Google, its most threatening rival overseas, withdrew from China in 2010, citing hacks by the Chinese government.

But now, the tide seems to be turning. Tencent, China’s gaming and social tech titan- and the world’s ninth most valuable company – is focusing its attention on search.

source Technode

more Video about WeChat Advertising

China Unperturbed by Looming Trade Tensions 

As manufacturing picks up in Asia’s sourcing hubs following the Chinese New Year break, AI’s Q1 statistics for inspection and audit demand reflect the emerging sourcing trends of 2018. With all eyes on the unfolding US-China trade stand-off, AI data shows that US businesses undoubtedly stand to be impacted: as many as 73% of North American companies consider China their topmost sourcing destination and over 85% of them voiced concerns about tariffs and protectionism.

In the meantime, Chinese manufacturing remains unperturbed for now, with AI’s data for Q1 2018 showing a +5.9% YoY increase in inspection volumes, a figure to be eclipsed as regular business resumes after Chinese New Year.

Growth remains robust in Southeast Asia, with Cambodia continuing to outpace its economic forecast for the second year running, and inspection demand rising +22.4% YoY in Q1 2018. Pakistan also maintains momentum gained during last year, with inspection volumes expanding +10.3% YoY in Q1 2018.

Sourcing outside of Asia maintains an upward trajectory, reflecting the ever-increasing diversification of sourcing patterns. The Latin American region serves as a prime example, with first-quarter demand for inspections and audits increasing +26% YoY.

Coolest Starbucks of the world is in China

Did you heard about the collest starbucks Coffee partnership with Alibaba ?

Just when you thought in China could not get better, the world’s largest Starbucks opens on the Nanjing Road.(Shanghai)

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The new Starbucks Reserve Roastery Shanghai is the company’s most ambitious project and offers the first fully immersive coffee experience in Asia. Basically, it’s like chocolate shop Willy Wonka coffee shops. The Roastery occupies a 30,000 square foot space on Nanjing Xi Lu, which is about 15 times the size of your average Starbucks location and two times larger than the first roaster, opened in Seattle in 2014.

 
Inside the Wonderland caffeinated beverages, you’ll find an 88-foot-long coffee bar, a home-made bakery, and the Resistance Room, a magnificent two-story pavilion carved with over 1,000 traditional Chinese stamps .

If all that sounds a little overwhelming, Alibaba is here again to help you. Roaster visitors can use the app. And if that’s not too much for sense, you can also visit the store on Tmall and have some coffee beans right on your doorstep. Really, we live in the best of circumstances.

The ultra-giant Roastery is just the most daring part of Starbucks’ big plans for China, where every 15 hours a new location opens up. By 2020, the company hopes to have 5,000 stores in the country.

https://iworkinchina.wordpress.com/

Scandal for the Victoria’s Secret Party in Shanghai

The police demand that we stop the evening. We’re sorry, we’ve tried everything. “The world of Victoria’s Secret party organizers certainly collapsed on Monday night when, around midnight, the Shanghai police came to stop it. Lais Ribeiro, Bella Hadid, Grace Bol and Sisters, who had abandoned their push-up siglés for no less sexy evening outfits, could not wiggle until the end of the night.

In question ? drugs ? Ilegal activity ?

The sound volume of the music, yet inseparable from the event, itself planned for a long time.

An American brand in China

Will the US brand regret having chosen a Chinese city to host its latest show, which, however, announced sensational? Because if one suspects that there was behind this choice of commercial ambitions, the pitfalls and other bad surprises encountered during the organization have accumulated: four Russian models – including the regular Kate Grigorieva – did not get their visas; Gigi Hadid was banned from entering the territory, as was Katy Perry, who was originally scheduled to perform on stage; the police organized an unannounced and tedious check of the guests outside before they entered the room; and according to the American media Page Six, the organizers of the show suspect the local authorities of having spied their email exchanges.

And when we think, in addition, poor Ming Xi, who collapsed on the podium while she parade in his hometown, and who was eager to confuse himself apologetically for his account Weibo (the first social network in China), we can not help but conclude that this parade will unfortunately not be remembered as the most successful lingerie brand.

 

Top  10 Marketing Agencies in China 

I will give you a real Top , not a Fake Top Where Agencies have to Paid to appear.

1/ Gentlemen

It is the fastest Growthing Marketing Agency in China. They explained that they will bring Results. 2 websites here & Here

  • Agency with 300% growth.
  • 40 Staff
  • ROI (return on Investment) Positioning

2/ Adsmith

Adsmith China is a strategic marketing & communications agency based in Shanghai. 0Find out how we can help you with PR, design

3/ VML

full-service creative agency, specialising in luxury branding. We develop innovative & beautiful concepts in New York, London, Paris & Shanghai.

4/Reflex

Reflex Group is a full-service creative agency, specialising in luxury branding. We develop innovative & beautiful concepts in New York, London, Paris & Shanghai. webSite

5/ SAC

SEO Agency China is a ROI digital Marketing Agency in China (Shanghai). From strategy to excecution, they provide great digital campaigns. Results Oriented Agency. Website

Marketing Agency China

6/ Web2asia

Web2Asia is a full-service China Marketing + E-Commerce Digital Agency specialized on Tmall, Tmall Global and JD.com operations & China …

7/ IT Consultis

IT Consultis is a digital agency in Shanghai and Ho Chi Minh City strongly committed to researching, creating and executing the best digital solutions, ranging from strategic projects to entirely tailor-made web developments, applications, e-commerce, and in-store experiences

8/ Fred & Farid

The decision transformed the edgy independent digital shop, co-founded by Mr. Raillard and fellow creative Farid Mokart in 2007. Two and a half years after launching in Shanghai, it has one-third of its employees in the country. source Adage

  • 130 out of 400 total, with the rest in Paris.
  • About 22% of its $73 million in revenues came from China in 2014
  • second full year in operation.

For Chinese brands, “going international means America,” Mr. Raillard said, adding that the agency’s home turf of Europe isn’t seen as a potential market for Chinese goods but as a “cheap shopping center for luxury products and a museum.”

9/ Ogivly & Matter

One of the Most famous Advertising in China. It is a Franchise, so not all O&M have the same quality

“The difference is that building brands today requires a keen understanding of how new communications technology, new channels, and vibrant creativity combine.

This is a world where the consumer is now in control, and consumer insight is paramount, and so the quality and diversity of our people are vital. Website

10/ ParkLU

It is more an influenceur Agency than a marketing Agency. They produce good content and attract a lot of New Brands.