Top  10 Marketing Agencies in China 

I will give you a real Top , not a Fake Top Where Agencies have to Paid to appear.

1/ Gentlemen

It is the fastest Growthing Marketing Agency in China. They explained that they will bring Results. 2 websites here & Here

  • Agency with 300% growth.
  • 40 Staff
  • ROI (return on Investment) Positioning

2/ Adsmith

Adsmith China is a strategic marketing & communications agency based in Shanghai. 0Find out how we can help you with PR, design

3/ VML

full-service creative agency, specialising in luxury branding. We develop innovative & beautiful concepts in New York, London, Paris & Shanghai.

4/Reflex

Reflex Group is a full-service creative agency, specialising in luxury branding. We develop innovative & beautiful concepts in New York, London, Paris & Shanghai. webSite

5/ SAC

SEO Agency China is a ROI digital Marketing Agency in China (Shanghai). From strategy to excecution, they provide great digital campaigns. Results Oriented Agency. Website

Marketing Agency China

6/ Web2asia

Web2Asia is a full-service China Marketing + E-Commerce Digital Agency specialized on Tmall, Tmall Global and JD.com operations & China …

7/ IT Consultis

IT Consultis is a digital agency in Shanghai and Ho Chi Minh City strongly committed to researching, creating and executing the best digital solutions, ranging from strategic projects to entirely tailor-made web developments, applications, e-commerce, and in-store experiences

8/ Fred & Farid

The decision transformed the edgy independent digital shop, co-founded by Mr. Raillard and fellow creative Farid Mokart in 2007. Two and a half years after launching in Shanghai, it has one-third of its employees in the country. source Adage

  • 130 out of 400 total, with the rest in Paris.
  • About 22% of its $73 million in revenues came from China in 2014
  • second full year in operation.

For Chinese brands, “going international means America,” Mr. Raillard said, adding that the agency’s home turf of Europe isn’t seen as a potential market for Chinese goods but as a “cheap shopping center for luxury products and a museum.”

9/ Ogivly & Matter

One of the Most famous Advertising in China. It is a Franchise, so not all O&M have the same quality

“The difference is that building brands today requires a keen understanding of how new communications technology, new channels, and vibrant creativity combine.

This is a world where the consumer is now in control, and consumer insight is paramount, and so the quality and diversity of our people are vital. Website

10/ ParkLU

It is more an influenceur Agency than a marketing Agency. They produce good content and attract a lot of New Brands.

Advertisements

Prada revives a historic palace in Shanghai

Prada in China

It is at a magnificent palace of the early twentieth century in the heart of Shanghai, the Rong Zhai, that the brand has set its sights. Designed to serve as a nerve center for its various activities in China, the building dating from 1918 has been fully restored by the luxury house through a partnership with the city owner.

Prada in the world

Known for having signed many Prada boutiques around the world, it is the Italian architect Roberto Baciocchi who oversaw the renovation with the desire to restore the past splendor of this place full of history. Inaugurated on October 12 with the 2018 Cruise Collection Parade, the venue has been open to the public for about a month since October 17.

This is not the first time that the creator Miuccia Prada and her husband, Patrizio Bertelli, engage in major projects. They did it in Milan, among others, by entrusting to Rem Koolhaas the rehabilitation of an old distillery to house the now famous Prada Foundation opened since 2015.

 

read

https://iworkinchina.wordpress.com/2017/10/16/the-future-of-the-digital-in-china/

https://iworkinchina.wordpress.com/2017/07/24/top-5-shanghais-international-schools/

 

The Future of the Digital in China

China’s leaders meet in Beijing this week for the 19th National Congress of the Communist Party of China (CPC), an ideological internet war in the country.

Xi Jinping  wants to Control the internet in China

Some experts predict that President Xi Jinping will use the meeting to establish a level of control and influence over the party since Mao Zedong, the strong man founder of the China People’s Republic

wechat_official_logo

While the Internet has always been a key battleground for the party, in the last 12 months there has been a marked increase in censorship, with new laws and regulations aimed at online expression even in certain areas or where dissent was tolerated or went unnoticed.

Digital : center of the summit of the Communist party

On the face of it, the congress is a high-profile summit of the Communist party’s great and good. The official task of the 2,287 carefully screened delegates selected to attend this year’s event is to ponder and approve new policies and elect the people who will lead China for the next five years.

In reality, however, experts say this year’s congress – the 19th since the party’s foundation in Shanghai in 1921 – is all about one man: Xi Jinping.

“The most significant thing … is that it is most likely simply to confirm Xi Jinping’s preeminence – almost like a coronation,” says Elizabeth Economy, the director for Asia studies at the Council of Foreign Relations.

[…] Firstly, Xi may decline to promote a successor, indicating that he intends to remain in the top party post for a third, or perhaps even fourth term. According to party norms, China’s top two leaders are usually publicly anointed at a congress five years before they take power. Xi emerged as China’s presumed future leader at the 17th party congress, in 2007. But so far no likely successor has appeared; one man seen as a possible successor was recently toppled in a politically charged corruption investigation.

[…] Secondly, some believe Xi will use the congress to write a new Xi Jinping-related body of ideology – perhaps called Xi Jinping Thought or Theory – into the party constitution. That would put Xi in nearly the same political league as the revolutionary leader, Mao, and would be another sign that he was intent on extending his rule beyond the customary decade. “Instead of being first among equals, Xi would simply be first,” says Economy

source : Digital Times

Since coming to power in 2011, Xi has tried to reform the country in his image, promoting a new ideology to replace the dwindling relevance of communism and Mao Zedong’s Thought in a country where state capitalism and a global approach to do of the standard money.

“Unlike any other Chinese leader since the reform era, Xi Jinping has worked to forge a purely Chinese national narrative,” write the authors of a new study by the Mercator Institute for China Studies (MERICS).

At the same time, the Party has “taken drastic measures to suppress ideas it considers hostile.”

Censorship in China


It has more experience than most in the fight against censors and pushes the limits of freedom of expression in China. source

From self-imposed exile in the USA. I made eleven run VIP Reference, an online newsletter that compiled banned news and political gossip that was reported to thousands of subscribers beyond the Great Firewall.

But the advances of censorship soon made that impossible, and for years Li was effectively cut off until the advent of WeChat, the most popular messaging application used for everything from sharing photos to reserving taxis and paying restaurant bills.

In “Sprawling group chats hundreds of strong members, with names like” Big Teet’s Lecture Hall “, Li and dozens of others share news from dissident websites, challenge messages and viral photos.

However, Li has become a victim of a new type of Internet censorship that intrudes into previously private areas where limited discrepancy or at least dissenting discussion was once tolerated.

Digital in China and new regulation

New regulations on Wechat have been introduced that harshly reduce chats, replacing administrators with their friends’ conversations or facing punishment.

This entry was posted in Uncategorized. Bookmark the permalink. Leave a Reply Cancel reply Your email address will not be published. Required fields are marked * Name * Email * Website Comment

“All WeChat users will be affected,” explained this Digital Agency

The owner of WeChat, Tencent, did not respond to a request for comments on the new regulations, but it seems to have been widely implemented:

Last month, 40 members of a chat group in Hubei Province were disciplined for “posting inappropriate comments” by circulating letters they asked the local government, according to state media.

Beijing residents can expect two things when the city hosts major political events:

  • beautiful blue skies,
  • and massively increased censorship on the Internet.

VPN blocked

This year is no different. Along with the new WeChat regulations, the Party Congress approach has seen VPNs blocked, technology companies have been fined and a number of new materials banned.

While previous political events also coincided with crackdowns on the Internet, MERICS researchers discovered that there has been a shift towards “party and state institutions increasingly interfering in people’s lives.”

Wechat New Chat rules

The new group chat rules “extend to individual users the political controls that were once directed to the Chinese media, and were the nightmare of journalists, editors, publishers and monitors of single websites,” according to David Bandurski, of the University of Hong Kong.

Social Media in China

Social media sites, blog networks and editors have long been forced to censor mentions of everything from religious movements and homosexuality to anti-government protests and calls for Tibetan independence.

In July, the Shandong man was sentenced to two years in prison for posting online comments by calling Steam Steamed Bun Xi and calling Mao Zedong a “bandit” according to Human Rights in China, an NGO based in Hong Kong.

The Future of Digital in China

“Digital technologies that many thought could disrupt Party dominance of the agenda” have allowed

Read also : https://iworkinchina.wordpress.com/2017/10/12/beijing-in-talks-to-take-direct-control-of-tech-giants-with-1-stake/

https://iworkinchina.wordpress.com/2017/10/06/why-ai-is-hot-in-china/

 

Beijing in talks to take direct control of tech giants with 1% stake

China’s government regulators are pushing some of the country’s largest technology companies for state involvement, and a greater role in corporate decision-making, the Wall Street Journal.

source TechinAsia

special management actions

The government has begun its “special management actions” project with two media companies, with shares of less than 2% in the mobile news site Yidian Zixun (FENG + 9.2%) and Beijing Tiexue Tech, which opera a patriotic news site. By using the goal of fostering world-class business that dealt with all the likes of Google and IBM in building smart devices, the Chinese leadership highlighted an AI for a vital region of progress within a report produced throughout the People’s Congress Countrywide in March. Soon, the country’s largest know-how organizations – Alibaba, Baidu and Tencent – stated that the designs of the AI ​​labs and their allocations were worth billions of dollars. Chinese regulators want more direct control of Tencent, Twitter-like Weibo, and Youku Tudou, a video transmission platform owned by Alibaba, according to sources in The Wall Street Journal.

1% stake

A change from a one percent stake, the regulators of a government official at the boards of companies and an influence on operations.
The Chinese government has already tested “special management actions” of less than two percent with news platforms Yidian Zixun and Beijing Tiexue Tech.

Because it is important:

The idea of ​​taking a stake in technology companies was first reported last year. Since then, the Chinese government has increased censorship online, repressing banned content, rumors, and even gossip celebrity social networking accounts.

Alibaba, Baidu, and Tencent

In particular, technology giants like Alibaba, Baidu, and Tencent have taken a hit as their influence on society and China’s economy grows. In September, WeChat began to hold the owners of the talkgroups accountable for all the content shared in their groups.
Influential technological leaders, such as Jack Ma and Pony Ma, are struggling to stay on the good side of government. Alibaba’s charismatic funder is creating a $ 15 billion charitable fund, aligned with the president’s goal.

Wechat Report highlight Chinese Outbound tourists

The Chinese people enjoyed eight days of holiday, from October 1 to 8, as their National Day (国庆节) and the Mid-Autumn Festival (中秋节) fall in the same week of this year. WeChat issued a large report of National Day data on October 8, announcing that Hong Kong became the main destination for Chinese tourists departing on National Day, reported our half sister TechNode China.

Not surprisingly, the largest number of Chinese tourists out of the top cities, Shanghai, Beijing, Shenzhen and Guangzhou. They followed the second and third level cities, including Hangzhou, Nanjing and Chengdu. The city of Chongzuo, in Guangxi Province, showed a growth rate of outbound travel as high as 338%.

Wechat ReportWechat ReportS

 

  • Most of the mainland tourists chose the closest travel destinations such as Southeast Asia, East Asia (South Korea and Japan), Hong Kong, Macao and Taiwan.
    The largest number of people left the country on 1 October.
  • More than 600,000 people left the country, much more than other smaller vacations.
    The post 90 generation visited Hong Kong, USA, and Japan most, while post 80 generation visited Hong Kong, Thailand, and Japan the most. The post 70 generation visited Hong Kong, USA, and Macao most.
  • WeChat payment was used more in Hong Kong, followed by Thailand, South Korea, Japan, Australia and Taiwan.
  • 6.3 billion red packets (hongbao) were sent and received at the mid-autumn festival.
  • Most WeChat calls were made between the later generation to the 60s and the generation after the 90s. The longest average telephone call was 750 seconds when the generation after 60 years called generation 90, followed by 610 seconds when the generation after 90 called the generation after age 60.

source Wechat ChineseTouristagency

Why AI is hot in China

In the world of digital marketing, tech giants in the West have launched AI initiatives in place to promote brand safety, counterfeit news and fight against advertising scams with impressive initial results. Brands across multiple industries have also begun to embrace the technologies in their digital marketing initiatives. Can these results translated into China – the media landscape well known for its fragmentation and complexity?

The Chinese government’s belief in the development of strong AI capabilities with widespread applications – even in the marketing arena – is obvious, as evidenced by frequent mention of the issue in its reports and national strategies in the magnificent One- belt-one of roads

AI application of technology in the digital market is not something new in China indeed. Let’s take our own marketing technology platform as an example. The basic capabilities of the platform, audience tracking, audience profile, contextual data analysis, natural language processing and more, the momentum driven by various AI technologies such as deep learning, predictive analytics and the real-time match. Despite AI’s strong technological capabilities, effective applications are not possible without the multi-dimensional, attribute-rich data of our platform, which grows in milliseconds.

With the rapid progress made in AI technologies in China’s martech industry, I believe that AI-oriented marketing solutions become easier to use in the not-to-be-long-in-China future, accessible to professionals without the need for expert knowledge. the field The fabric of AI technologies in the execution of marketing was the way to go for brands and businesses, regardless of their size and scale.

Here are some immediate benefits that marketing professionals can expect after the adoption of AI technology:

Greater precision in decision-making
By adopting AI technologies as predictable analytics, you can more accurately predict the interest and intent of your target customers in a way driven by intelligence, leading to more effective and accurate marketing decision-making.

Greater efficiency in monitoring trends and moods
With the huge and growing number of digital media and social media, monitoring news as well as changes in trends and moods manually is no longer viable. With AI technologies, brands can automatically compile and analyze information related to the brand in real time. This also helps develop ideas that drive marketing decision making in a very timely manner.

Smarter interaction with target customers

Supported by the rapid development of AR and VR technologies, we expect to see AR and VR applications in digital marketing, e-commerce and online retailers very soon, leading to evolutionary changes in the way brands interact with their target audiences.

Before adopting AI technologies to their full potential, brands and companies must first be well prepared in the following areas:

Having a solid foundation is key.

AI technologies are not useful without a quality database, so start building it today. The first step is to collect and accumulate your own first-person data online and offline. This includes data collected from customer interactions with your website and social network accounts (such as WeChat, Qzone, QQ and Weibo), data collected from your online and physical stores, and so on.

Learn from industry best practices

While it is advisable to use a data management platform (DMP) and analytical equipment capable of making sense of the data collected, consider hiring help from martech or data companies with local knowledge and experience. They can advise on how you can adopt AI in your marketing effort, from the use of technologies to real marketing solutions.

How far are brands from conducting AI-driven marketing in China?

Stay calm and give it a try, backed by prudent strategies
While AI is now the hottest buzzword in digital marketing, it is not wise to follow suit. Have thoughtful thoughts about ROI strategy, tactics and measures before pouring dollars into.

source : http://www.thedrum.com/industryinsights/2017/10/02/how-far-are-brands-conducting-ai-driven-marketing-china

 

Read also :

  1. https://iworkinchina.wordpress.com/2017/03/15/jack-ma-supports-his-mini-look-alike-education-in-china/
  2. https://iworkinchina.wordpress.com/2017/03/14/china-automotive-market-2017/

Top 5 Shanghai’s International Schools

It can be difficult and overwhelming to find the right school for your family, especially in a new country. That’s why we’ve provided you with a comprehensive guide to international schools to help you find the perfect school for your kids.

Wellington College

Shanghai School

Type: kindergarten / kindergarten / primary / secondary
Location: Hongqiao and Pudong
Extra-curricular options:
With over 150 years of royal British heritage, This School (WellingtonCollege Shanghai) joined the Wellington community of schools worldwide in 2014.

They are a co-educational day and boarding school for children aged 2 to 18 that follows a British curriculum. Their Wellington Aptitudes and Wellington Values hold that all students can achieve, succeed and thrive – and it is the mission of everybody at the College to ensure every opportunity is provided for this to happen for every student.

Type: Pre-Prep / Prep / Senior / Sixth Form / IGCSE / Boarding
Location: Pudong
Extra-curricular options: Their co-curricular activities form an integral part of the school day which run until 4.45pm everyday. They include cultural, sporting and arts activity options with more activities offered in the evenings and on weekends.
Languages: English, Mandarin, French and Spanish

Website : http://www.wellington-shanghai.cn/

 

British International School Shanghai

Founded in 2004, BISS Puxi belongs to Nord Anglia Education, which is a global education group of more than 34,000 students in 15 countries. They are the only Dutch school integrated in Shanghai, combining the best of Dutch and British education. BISS Puxi promises a personalized and stimulating experience for each of its 1,500 students, aged between 2 and 18 years. Representing more than 50 nationalities, BISS Puxi students are encouraged to step out of their comfort zones and try new things.

Type: First year / Primary / Secondary / Diploma IB
Location: Minhang
Extra-curricular options: more than 80 activities, including photography, sport, debate, gardening, newspaper publishing, theater and science club.
Languages ​​taught: English, Mandarin, French, German, Spanish, Dutch and Korean

 

Britannica International School Shanghai

Britannica International School is a British school located in Shanghai. The English national curriculum is at the center of their educational curriculum with students working at the IGCSE in year 11. With 800 students aged 2 to 18 representing more than 30 nationalities, Britannica is committed to creating leaders Tomorrow and teach students their responsibility to be an effective global citizen.

Type: Early Years / Primary / Secondary / Sixth Form
Location: Gubei
Extra-curricular options: a variety of options that change by term that often include sports, cooking classes, dance, homework club, theater club, public speech and many more.
Languages ​​taught: English (including EAL), Mandarin, Korean, French and Spanish

 

Concordia International School Shanghai

Modeled on Christian values, Concordia International School Shanghai has developed a reputation for good character and a strong sense of camaraderie. They embrace the concept of the Philosophy of the Child, promoting the idea that education does not stop at the door of the class and offers a unique balance for each child. The school has more than 1,160 students from 29 different nationalities and an average SAT score of 2050 (at the old scale). Concordia works to make the most of its location in China and helps students integrate into the cultural environment.

https://www.concordiashanghai.org/

Type: elementary / medium / high
Location: Jinqiao
Extra-curricular options: Has more than 175 options, including a range of sports, club contractor, journalism, drone club, Global Issues Network, math club, UN model and a variety of singing and music groups.
Languages: English, Mandarin, Spanish and French

Dulwich College Shanghai

Dulwich College is one of the oldest independent schools in the United Kingdom and their location in Jinqiao in Shanghai was the first establishment of the Dulwich family to be established on an international scale. Their mission is to create “a college, many campuses,” which promote their students’ inspiration. With 70% of British teachers, the College is recognized as a British school abroad, offering both the IGSCE program and the IB program to more than 1,500 students of 44 nationalities. Their Minhang location opened in August 2016.

Website : http://www.dulwich-shanghai.cn/

Type: nursery / junior / senior
Location: Minhang and Jinqiao
Extra-curricular options: has many activities, including sports, performing arts, academics, film and technology.
Languages ​​taught: English, Mandarin, French, German and Spanish

German School of Shanghai

The German school, founded in 1995, offers a German-style education in Shanghai. As all classes are taught in German, a level of conditional release is essential for students. Its location Qingpu is part of a “EuroCampus” combined with the French school. With a teacher / student ratio of 1: 9, the 400 students at the school are sure of individual attention. Among other impressive facilities, the school has the largest German-language library in China.

http://www.ds-shanghai.de/

 

 

You can also ask BRitish Consulate to advice you.