China wants 80% of its population to speak Mandarin by 2020

 

 

China will empower the utilization of Mandarin to empower 80 percent of its natives to talk the nation’s fundamental vernacular by 2020 and close the dialect crevice between gatherings of individuals originating from various districts.

China wants 80% of its population to speak Mandarin by 2020

The nation additionally plans to enhance Mandarin talking among educators, particularly those originating from ethnic minority districts.

 

Chinese specialists said that they would actualize a standard Mandarin talking test that all educators ought to go, with online remote instructing strategies to help instructors of various Chinese ethnic gatherings to learn.

 

Mandarin, the nation’s overwhelming tongue, is talked by just 70 percent of the Chinese populace, leaving several millions depending on other Chinese lingos. A larger part of those in substantial urban areas comprehend Mandarin, yet just 40 percent from a few sections of the nation can talk the national vernacular.

 

The dialects in China is diverse to the point that those from one rustic town might be not able comprehend inhabitants from only two towns away.

 

In the interim, Russia had reported that it will incorporate the Chinese dialect to its Basic State Exam by 2018 and into its Unified State Exam, which is the state testing the nation over, in 2020, as per the chief of Russia’s Federal Service for the Supervision of Education and Science.

 

Chinese was at that point some portion of the school selection tests for a few locale like Moscow and St. Petersburg in 2015.

 

There are right now more than 17,000 Russian understudies in 123 state essential and optional schools concentrate the Chinese dialect. Around 5,000 are from the eight to eleventh grades.

 

The utilization of Mandarin may have different advantages than national personality and simplicity of correspondence among Chinese.

 

A review by a worldwide group of specialists from the University of California San Diego, distributed in the Developmental Science diary, demonstrated that among youngsters between the ages of 3 and 5, local Mandarin speakers are superior to anything their English-speakers at preparing melodic pitch.

 

The suggestions go past having a head-begin in music as it uncovered that the mind abilities learned in one range influence learning in another.

 

The present figure of 70% leaves a huge number of individuals talking different dialects, the legislature says.

 

It additionally needs to enhance Mandarin talking among instructors, particularly those from ethnic minority areas.

 

China has various nearby tongues and the administration needs to close the hole between various locales and gatherings of individuals.

 

Now and again the inhabitants of one country town might be not able comprehend local people living only two towns away, reporters say.

 

  • China nation profile

 

The Chinese government needs to cure this, conceding in spite of the greater part of individuals in substantial urban communities understanding the dialect, just 40% of individuals in a few sections of China can talk the national lingo.

 

The Chinese specialists said that they would guarantee that every single new educator breezed through a standard Mandarin talking test, including that online remote instructing would likewise be utilized to guarantee instructors of various Chinese ethnicities could learn

shanghaiist

70% of Chinese Furniture Suppliers Are Based In Guangzhou

 

Majority of people all over the world may not know Chinese city of Guangzhou but this city is very famous in furniture lovers. This city is famous because almost 70% of total Chinese furniture suppliers in China are operating in this city. Here is some details you must know about Chinese furniture market.

+16% market increase

In China, as living conditions keep on improving, individuals are turning out to be increasingly ready to put resources into home enhancement. Individuals’ expanding buying power has driven the furniture market to create by a wide margin. In 2015, the aggregate retail offers of furniture items by units over a specific scale grew 16.1% year-on-year to Rmb244.50 billion. As indicated by information from the National Bureau of Statistics, there were 5,290 furniture ventures over a specific scale in China while an aggregate of 769.61 million household items were created amid the year.

 

furniture chinafurniture

China’s furniture

China’s furniture advertise has unfathomable space for development. Take the furniture substitution advertise for instance. As indicated by figures given in the Chinese Family Development Report 2014, there were around 430 million families in all regions, self-sufficient areas and regions in the Chinese terrain. In light of the supposition that individuals would supplant their home furniture like clockwork all things considered, around 43 million families would supplant their furniture every year. The furniture substitution market will be worth Rmb43 billion in light of the normal spend of Rmb1,000 per family unit.

500 Millions Chinese middle Class

The quantity of Chinese family units is required to hit 500 million by 2040 according to daxueConsulting. Also, urbanization, as China’s driving strategy of invigorating residential request in the years to come, will undoubtedly reinforce the improvement of the furniture advertise. Information from the National Bureau of Statistics of China demonstrates that the urbanization rate in China achieved 56.1% in 2015, ascending by around 1% all things considered each year. In this urbanization procedure, wage and compensation workers and also laborer families who have settled in towns and urban communities have turned out to be significant customer bunches in the furniture showcase. What’s more, it is assessed that, by 2020, 37.6 million houses will have been revamped under the nation’s shanty town recreation extend, and these redesigned houses will likewise produce interest for furniture.

wooden furniture is the fundamental segment of the business

As indicated by the Industrial Classification and Codes for National Economic Activities issued by the National Bureau of Statistics of China, the furniture fabricating Industry is partitioned by item sort into wooden furniture producing, bamboo/rattan furniture producing, metal furniture fabricating, plastic furniture producing and different furniture producing. Among these, wooden furniture is the fundamental segment of the business, representing over 60% of the players.

New trends and e-Commerce

An expanding number of shoppers, specifically mid-to-top of the line customers and kids furniture purchasers, grasp new living ideas, for example, the “eco home”, in their life. These buyers have a solid inclination for “eco” and “condition benevolent” furniture, for example, smell and sans formaldehyde items, in spite of the way that the cost of the majority of such furniture is higher than like items online. As per HKTDC’s customer review, more than 90% of the respondents are occupied with utilizing green, eco-accommodating materials and will pay a premium of 14% all things considered in buying items made of green materials. In perspective of this, numerous furniture and building materials brands have included the possibility of “eco-kind disposition” in their image idea. Cases in the territory advertise incorporate “keen” furniture consolidating indoor air sanitization capacity and light-weight honeycomb board furniture.

Interest for kids’ furniture is on the ascent.

As living conditions enhance, guardians are progressively ready to purchase reasonable furniture for their kids to make a decent domain for their advancement. With the full execution of the “two-tyke approach” under the thirteenth Five-Year Plan, intellectuals trust that the market has additionally space for development. As indicated by preparatory information from the National Bureau of Statistics, the quantity of youngsters matured beneath 15 achieved 240 million in 2015, including 16.55 million infants, speaking to a development rate of 12%. Studies demonstrate that in the kids’ furniture market, overnight boardinghouses and seats take up the greatest shares. Presently in this market, the proportion of plywood furniture to strong wood furniture is roughly 7:3, however as individuals’ salary level ascents and they turn out to be more wellbeing and earth cognizant, the proportion of strong wood in kids’ furniture may rise.

Open air furniture

Open air furniture is progressively well known in the China advertise. Accessible in an expanding assortment, open air furniture mostly falls under the accompanying classes: shoreline beds, rattan seats, relaxation seats, bamboo seats, and other outside furniture things. Among these, rattan seats and recreation seats represent a greater share. Request in the outside furniture advertise has been stretching out from particular divisions, for example, star-review inns, eateries, elite clubs, relaxation scenes and private groups to the home segment, including private patio nurseries, housetops and porches. Advancement in the home division is social occasion energy.

Jack Ma supports his mini look-alike Education in China

Jack Ma And His Generous Step For His Look Alike

 

The year 2015 prove a life-turning year for the little Fan Xiaoqin, as neither he nor his parents ever imagine about getting renowned due to their eight-year-old. The unique characteristic which this little one possess is that he is astonishingly similar in look to the prominent businessman Jack Ma. Jack Ma is not a stranger to anyone using the internet; he is the founding father of the largest online shopping store Alibaba Group.

jack ma

The eight-year-old Fan Xiaoqin lives along with his parents in Yongfeng County, situated in the Jiangxi Province of the East China. However, the family circumstances in which this family is inhabiting are even more unfortunate as his father lost one of his legs, his mother too is a patient of poliomyelitis. Furthermore, his grandmother has Alzheimer disease.

mini Jack Ma ‘ education

Fan Xiaoqin, is usually acknowledged as mini Jack Ma in the internet world and this little look alike came into the spotlight when a villager posted a video of Jack Ma on the web. Right after uploading the video the discussion about the resemblances in the features of the mini Jack Ma with the original Jack Ma became the trend on social networking sites. However, this year, on the Singles’ Day which is more notably known as the online shopping event of China, the images of this boy became a matter of discussion again. Although this fame brings the mini Jack Ma and his family into the limelight, there is an individual cost they have to pay for it.

Key content

 

Education in China

As soon as the clicks of the little Fan Xiaoqin became viral on the internet, people with many commercial intentions in their minds come to their house. According to Fan’s Parents, their relative who never inquire about them come to their house all by themselves and ask if we want any assistance in the education and other expenses of the Fan. Moreover, a businessman provided the family with 60,000 Yuan and a LED. Even an online streamer his experience with the Fan’s family and posted it online just for the sake of getting some extra hits on his page. As the discussion goes viral on the internet about the striking resemblance of Fan with that of Jack Ma, the businessman announces that he is going to finance the Fan education throughout the school and college fully.

The generosity of Jack Ma

The generosity of Jack Ma is welcomed as a gesture of kindness by the Netizens. However, if we look at the life of the Jack Ma, he started his career as an English teacher and after several rejections, one from KFC, he began his business online and now he is amongst the top ten rich people in the China. Furthermore, he is involved in many social services for the community in China, and this funding of Little Fan’s education is welcomed by the People of China as again a gesticulate of humanity from Jack ‘side. Let’s just wait and watch, how this mini Look-alike of Jack Ma turns out in the future, whether he is as successful as his look alike or not, time will tell us.

Alibaba founder

the Billionaire invest in Education of his mini

It takes an uncommon individual to aggregate an aggregate total assets over $20 billion through a gave hard working attitude while keeping up a feeling of viewpoint. Jack Ma is one of those individuals. The organizer and CEO of Alibaba, one of the world’s driving internet business online interfaces, is one of the world’s wealthiest men, yet he has not given achievement a chance to cloud his vision for the future or his affirmation of where he originated from. Jack Ma’s keys to achievement are valid and moving for everybody from seeking tycoons to proprietors of the littlest businesses.

The vision of Jack Ma

When Jack Ma discusses the greatest misstep he at any point made he portrays how when he established Alibaba he told his group that the most abnormal amount they could accomplish would be that of administrators, and that officials ought to be employed all things considered. Jack Ma has taken in his lesson and now focuses on the significance of state of mind and enthusiasm over hypothetical skills.the ecommerce gourou comprehends that regardless of how hard you attempt you will never have the capacity to persuade each and every representative, business accomplice, and potential speculator to trust you or accept what you say. Tolerating that and changing your approach is another key to his monstrous achievement. Instead of joining his organization under the vision of one individual, he joins them under a shared objective. The vision is more vital than the pioneer. Most importantly he knows how to get the attention of right people at right time for the right purpose that’s why he is successful.

China automotive Market 2017

latest news from China automotive industry,

In Feb., 2017, The wholesales of passenger cars in China was 1,590,977, decreased 26.7% compared with it’s in Jan. 2017 (2,619,315).
But when compared with Feb., 2016, it increased 19.5% in Feb., 2017.
The sales data of three major auto segments (sedan, MPV and SUV) decreased more than 20% month on month. The highest decrease was MPV which was a 29.0% decrease.
However SUV sales rose 38.1% when compared with Feb. 2016.  CPCA predicts China automotive sale will increase more than 10% month on month in March

China automotive Market 2017

Below is China passenger cars wholesales data in Feb. 2017

Passenger Cars Sedan MPV SUV Passenger Cars in Total (Sedan, MPV, SUV) Minibus Passenger Cars in broad sense
Sales No. in Feb. 2017 771,538 145,991 673,448 1,590,977 39,582 1,630,599
Sales No. in Jan. 2017 1,079,996 205,515 883,804 2,169,315 44,983 2,214,298
Sales No. in Feb. 2016 675,342 168,261 487,564 1,331,167 51,452 1,382,619
Link relative ratio -28.60% -29.00% -23.80% -26.70% -12.00% -26.40%
Year-on-year 14.20% -13.20% 38.10% 19.50% -23.10% 17.90%

Top 10 OEMs of passenger car sales in Feb.

No. OEM Sales in Feb. 2017
1 FAW-VW 118,746
2 SAIC-VW 118,309
3 SAIC-GM-Wuling 111,962
4 SAIC-GM 108,469
5 Changan 95,675
6 Geely 91,236
7 Great Wall Motor 67,696
8 Dongfeng Nissan 60,410
9 Beijing Hyundai 60,076
10 FAW-Toyota 54,527

Top 20 models of passenger car sales in Feb.

No. OEM Model Sales data in Feb.,2017 Contemporaneous growth ratio Cumulative sales
1 SAIC GM New Excelle 30477 51.3 65025
2 SAIC Volkswagen New Lavida 30009 -26.6 82437
3 Toyota Corolla 26518 57.1 52820
4 FAW Volkswagen Sagitar 24248 8.8 50994
5 FAW Volkswagen New Bora 21319 116.7 49036
6 Geely Emgrand EC7 20644 47.1 46958
7 Nissan Sylphy 19021 216.5 50990
8 Changan Ford Escort 1.5L 17540 10.4 43558
9 SAIC Volkswagen Santana 17100 -12.3 47447
10 SGMW Baoju 310 16058 0 34064
11 Beijing Hyundai Motor Elantra 15860 7.4 34957
12 Dongfeng Yueda Kia K3 15501 144.9 30403
13 SAIC GM Cavalier 14238 0 27655
14 Geely Yuanjing 14166 69.1 28882
15 SAIC GM New Polo 12808 -3.2 30605
16 FAW Volkswagen Magotan 12778 20 32836
17 FAW Volkswagen Jetta 12663 -24.1 55928
18 Brilliance BMW 5 series 11783 86.6 24012
19 Dongfeng Honda civic 11457 283.9 26898
20 BYD F3 11100 243.9 22306

2. WM Motor bought Huanghai Automobile

On Feb. 22th, 2017, SG Automotive Group released the news SG Automotive Group will sell its child company Huanghai Automobile in Dalian to WM Motor. The deal price is 11.8 billion RMB. According to the agreement, WM Motor should complete the payment of 11.8 million yuan within 12 months.

WM Motor is a new player of new energy vehicles in China. Its founder, Freeman Shen, has served as Chairman of Volvo in Chinese, President of BorgWarner in China, Vice President of Fiat in China, Vice President of Geely Group before. For WM Motor, acquisition of a vehicle manufacturing enterprises is the best way to quickly get into automobile manufacturing industry.

3. Geely starts constructing an engine plant in Guiyang

Total investment of this project is 5 billion RMB. The main production is 1.5TD engine. In this project, Geely will build a production base which has mechanical processing, assembly, inspection and testing. As the project is completed, the annual output value is expected to exceed 5 billion RMB. At the same it will help the vehicle engine in the upstream and downstream industries settled, which can provide 1200 job opportunities.

4. Ford’s Lincoln plans to produce luxury SUV in Chongqing

The plan is to build an all-new sports utility vehicle (SUV) to suit Chinese tastes, Lincoln China said in a statement. Ford plans to use an existing assembly plant it jointly operates with Chongqing Changan Automobile Co Ltd to produce the Lincoln vehicles, a Ford spokesman in Shanghai said.  Lincoln vehicles are currently imported into China, and their sales have jumped nearly 180 percent in 2016, the statement said.

“The move to local production is a key next step in Lincoln’s evolution in China and will complement continued imports from North America,” it said.

 

The statement gave no other details about the plans. The Ford spokesman declined to give the model’s anticipated production volume or describe the model other than to say it is an SUV.

 

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China Boycott of Korean Products

Indeed, despite America’s role in the deployment of THAAD in Seoul, Washington has escaped China’s reaction with South Korea by taking the fill instead. China is extremely transformed in the United States of this kind of retaliation, especially since the election of Donald Trump. This was particularly true this week, while Chinese technology giant ZTF was fined $ 1.19 billion by the administration Found to have broken the US sanctions, which saw ZTF sell US telecommunications equipment in Iran And in North Korea.

China actively deduces this story, while focusing on the actions of South Korea to play the role of victim and arouse nationalistic feelings. The government-led Global Times described the framework for China’s representation: “We began by increasing the sanctions against Seoul in an orderly manner, lowering the overall level of Sino-South Korean trade and Overthrow All privileges that Seoul acquired from China]. ”

China targets Seoul power

To this end, China is a freeze of new licenses for video games and requests from travel agencies to stop selling packages in South Korea from 15 March. As a result Korean Air has already seen a 10% increase in cancellations for flights between March 7 and April 30. Korean popular music and television series have also been withdrawn from streaming services. Individual Koreans are also not immune, the Chinese tour of soprano Jo Sumi being canceled due to visa delays. Kim Ji-young was replaced as a leader in the April performance of the same day, with a Guiyang Symphony Orchestra, a canceled summer and a dancer. Swan Lake.

China targets cultural exports in an attempt to reduce the soft power of Seoul on the continent. With the lack of entertainment and cultural trade between the two fermons in favor of Seoul, China has the popularity of Korean products into a weapon against South Korea. More specifically, Beijing uses the ubiquitous nature of South Korean products and entertainment to raise public awareness of the issue of THAAD and mobilize ordinary citizens to take a stand.

While the government needs limited success of raising awareness of complicated foreign relations issues by traditional means, Beijing can hang on to the popularity of Korean products. By attaching a simplified version of the story (Korea insults us, boycotts them) to the ubiquitous host of Korean shows, music, movies and other products, the government can engage with (especially) youth Chinese – the people most in tune with Korean soft power and fashions, and the people whose government needs to maintain its legitimacy. Korean soft-power is a major player in China: Romantic drama Uncontrollably Founded alone at 4.1 billion youtube views Youku in China.

We love BigBang, but our administrator is an even bigger and crazier fan of China
We love BigBang, but our administrator is an even bigger and crazier fan of China – BigBang Weibo fan page

This is not the first time that Korean cultural exports have become a political issue, with Beijing warning citizens one last of the popularity of Descendants du Soleil. The government said that “watching Korean dramas could be dangerous and even lead to legal unrest” during a period of tension linked to the THAAD in 2016. Similarly, the slogan “no idols before the country” has become a Hashtag trend in the summer of 2016 While tensions with South Korea have seen many fans of pop and Chinese television K deny their favorite Korean celebrities so far; Such as boys groups BigBang, EXO, iKON, and actors Song Joong Ki, Lee Jong Suk and Park Shin Hye.

South Korea feels the power of social media

While the government has argued that any call for a boycott are purely voluntary measures taken by the public, the fact that the Central Committee of the Weibo account of the Communist Youth League calls for a boycott undermines this assertion. The limited social media environment in China, dominated by domestic applications and websites, combined with strong government oversight, allows the author to develop viral trends. The key to this is the legions of cyber-warriors, collectively known as the militia of the Internet volunteers of China.

Challenge

Companies Straddle the Wave of Viral Marketing

This trend is illustrated by Weilong Latiao’s decision to withdraw its snacks from the Lotte stores. Since more than half of Lotte’s stores are closed and the rest suffers from massive declines in the customer flow, this is not a painful decision for Weilang. Indeed, the movement paid off because images of shelves devoid of Weilong’s products went viral on Weibo, with the company being praised for its patriotism. The company also saw increased sales of its spicy stick snacks (now the Chinese version of “Freedom Fries”) as the Chinese Patriotic Reward the company for its sales strategy. Weilong even garnered praise from the government via a flattering article in the popular daily. Rival Taodo also announced that he pulled his snacks from Lotte stores, in order to copy the success of Weilong marketing.

Other Chinese companies have also followed the same example, as the electronics maker Pisen, whose media accounts said that “Weilong brother set a good example for us. As another national affair, Pisen greets you! “Other companies that cash on the viral trend include Xiaomi, Pigs Small Holidays, Yizi Works, Malan Mounts and many others.

The boycott of South Korea has become a strange mixture of viral awareness at the Ice Cube Challenge, combined with a slacktivist take on geopolitics similar to KONY 2012. Besides the viral marketing value of the entire company, the storm Social Media Against South Korea Stresses the role of clicktivism / slacktivism. These terms were invented to describe emotional (and ultimately meaningless) “militancy” acts. Buying Weilong’s spicy snacks or omitting your favorite K-pop star is not going to change Seoul’s defense policy, but it allows ordinary Chinese to feel like they’re engaged and hit a blow against the Perceived insults.

These indolent acts allow Chinese Internet users to feel empowered, while draining their motivation to both protest more (the form that Beijing can not predict) or criticize the government’s excess of power on the issue. Pressing companies to abandon popular Korean products could easily have failed on Beijing, as many Chinese households consume them. Yet their popularity has helped shape the issue as an issue that affects ordinary citizens. By connecting THAAD to K-pop, Beijing has masterfully co-operated social media, attracting average consumers and showing them that nationalism is just a click away.source

 

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In spite of the crisis, Luxury Brands continue to invest in China

The Chinese buy fashion items all over the world, and local homes make their market in search of brands to grow.

Despite losses in 2015 for the second consecutive year, distributors, investors and industry experts are looking to the promising future of the Chinese luxury goods industry, driven by double-digit growth in recent years Years.

 

A study by the Fortune Character Institute, which has offices in Shanghai, London and Connecticut in the US, seems to confirm this optimism. Last year, Chinese consumers bought 46% of luxury goods sold around the world, 78% of which were acquired outside China.

Chinese luxury Shopper : 46% of luxury goods sold around the world

78% of which were acquired outside China.

Chinese buyers of high fashion items and luxury goods are also becoming more and more demanding. A mark too readily available or too visible is not for them. By buying and encouraging the best of the existing luxury brands, they create trends.

 

The Shandong Ruyi Group, one of the largest textile producers in China, has sought to sail on the rising wave of fashion concerns that Chinese consumers have acquired, and have joined the list of candidates for the takeover of the French lending group To-wear SMCP, Bloomberg said in January. This month, Reuters cited sources that the talks had not been successful but that an agreement was not yet entirely excluded.

The SMCP

The SMCP group is valued at more than one billion dollars (914.1 million euros). It holds affordable luxury brands such as Maje and Sandro, whose success among the growing middle class in China has asserted itself in recent years. source

The Shandong Ruyi Group

The Shandong Ruyi Group is among the top four of the 500 largest textile companies in China and posted a record revenue of 30 billion yuan (4.2 billion euros) in 2013. It declined to comment on the ” Interest in the takeover of GSPC.

Such an acquisition “would only be a drop in the ocean, because the Chinese are rapidly climbing the top of the luxury industry,” said director of the Fortune Character Institute, Zhou Ting. “The (luxury) market remains one of the most lucrative for the moment and will remain so for the next decade. This means that if Chinese companies and investors want a share, they will have to be more actively involved in every part of the supply chain, from design and manufacturing to marketing and distribution. ”

Chinese travellers for Luxury Brands

Things have gone in that direction lately. For example, Vipshop Holdings, the locally-launched Chinese fashion label, known for its discount policy, invested several million pounds last November to take a minority stake in the British fashion house BrandAlley, More British brands in China.

A month earlier, its competitor Secoo.com had taken the chronicle by opening the first store based on a cross-border mode at Piazza del Duomo, one of Milan’s busiest shopping districts.

Li Rixue, founder and CEO of Secoo.com, created the website in Beijing seven years ago. He sees in the Milan shop an element of the “decennial plan of globalization of society”. Industry professionals believe that Secoo.com’s aggressive expansion is a strategy aimed at targeting Chinese tourists who spend a lot of money in Europe.

Zhou Ting explains that this is probably what the Chinese buy, where and how they buy which will determine where the money will be injected from Chinese investors, and probably from global investors.

For Michele Alberti, CEO of Luxemporium Investments SA, a Swiss-based ready-to-wear import and export company with Shanghai Spring Bamboo Group, the world’s leading manufacturer of wool and cashmere, Chinese consumers become more savvy. But there is no need to distinguish them and treat them as if they were a different race.

We should no longer consider Chinese consumers as a clientele apart,” says Alberti, who has held managerial responsibilities in major luxury companies such as Bally and Salvatore Ferragamo. “People always ask me what distinguishes Chinese from other consumers. I think (that’s the fact) that they are more and more like the consumers of other countries, if not that they show the way to the industry “.

Michele Alberti joined Luxemporium in 2014 and played a key role in opening the first multi-brand space at the Tianjin Friendship Department Store in January

Movie maker in Shanghai

This Marketing Agency have the most talentuated video/movie maker in Shanghai, our agency based in China and offers a wide range of services, including copy and scriptwriting, creative direction, professional video maker and editing for the Chinese Market. We are mix Westerner and Chinese, we ensure to have Creative video, we also provide innovative commercial and buzz video solutions for multiple Chinese platforms (tudou, youku, 56 )