5 tips for get the right digital Strategy in China


If influential games remain, the digital collaboration in China between marketers and financial improves, but she must still work in Les Deux sense.
Strategic partner of senior management durind 1950-1970, the marketing director of a lost ground in the financial department under the Effects of crisis and budget cuts. “To regain the influence of his son, he had to learn to Speaking the same language que la DAF: Commit On Objectives and figures prove the ROI of marketing actions,” explains the Director General the Union of Advertisers (UDA). To challenge faced Marketing managers who steer the business daily with performance Indicators and rely on digital Pour Measuring the effectiveness of their campaigns.


Social Media The Need for a 2-way dialogue !

But still few Between Them work hand in hand with administrative and financial management. Nestlé China is an exception. A Head of The Twelve marketing directors, the general manager of communication and consumer Yu Chen, a Chosen to break the silos. “Every business unit is Geree As an SME to whole and not Integrates Management Controller hand, who holds the office of the UN neighbor the marketing team. All decisions are Strategic concertation Taken With Them. In China, this collaboration helps the market to take the right investment orientations. ” however warns That penny aussi se relationship Playing in the Other Direction:


” The marketer Must Understand the market and understand what  are the big challenges of Digital in China including in advertising material, you have to  know how to break the codes to exist. ” explain the Digital Director of this Agency


Figures are the key !

“The relationship between marketers and financiers What can be better,” predicts the president of the UDA. In 2008, the UN Marketing Director Rarely remained in office, more than 25 MOIS then the financial standing Between five and six. “The first year Was generally dedicated audit kit to the drafting of the strategy and there remained no More Than a pour implement the policy,” Pierre-Jean Bozo analysis. For the United Nations today, director of post marketing Rest Between forty five and forty eight months That Which leaves him time to prove well-founded its Strategy and reap the rewards


The survey of nearly 500 client-side and marketing agency has studied the extent to which the marks in this region are growing their marketing budgets across a range of channels and digital technologies in China.

Let’s look at some of the key findings of the research.

A positive outlook

Overall, the future is bright for retailers in different region. As mentioned in the title, more than half (60%) of client-side marketers surveyed said that their companies have increased their digital marketing budgets this year.

Almost half (45%) said their overall marketing budgets increase (against 40% last year), suggesting that digital is increasingly a priority for investment.

In fact, the number of companies who spend more than half their digital marketing budget increased 33% from last year, while spending in number more than 70% of digital has increased by 56% .

Marketers are committed to investing in technology

Almost all (96%) of respondents agree that “a good understanding of technology is critical for senior executives in marketing ‘.

Building blocks:

Once you have a basic foundation, build on it. The future’s always changing. Take time to self-study, finding a set of reference sites that keep you informed, but do not let your vision to be blurred by the latest trends in technology. As a sailor seeks the wind, you have to have an eye on your progress and ensure you have the wind to get there.

The remote control of life:

Focus on mobile. This can not be repeated enough. Mobile should be the way that your online presence is designed around the first. Forget office and ensure that your customers can access all your content easily by mobile – it is remote from our lives. It is filled with an interface constraints and anomalies, so pay attention and spend time on the details, it counts.

Impact on Chinese Consumers

Analyze the impact on your business. There is no need to confuse you with the analysis that show you nothing, rather be poor and rich data ideas. Understand what you spend to acquire customers and deduct what you win them, simple math. Yes, over time, you can go further, but first you need to understand if you get bang for your media (read Baidu ) buck.

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