Top  10 Marketing Agencies in China 

I will give you a real Top , not a Fake Top Where Agencies have to Paid to appear.

1/ Gentlemen

It is the fastest Growthing Marketing Agency in China. They explained that they will bring Results. 2 websites here & Here

  • Agency with 300% growth.
  • 40 Staff
  • ROI (return on Investment) Positioning

2/ Adsmith

Adsmith China is a strategic marketing & communications agency based in Shanghai. 0Find out how we can help you with PR, design

3/ VML

full-service creative agency, specialising in luxury branding. We develop innovative & beautiful concepts in New York, London, Paris & Shanghai.

4/Reflex

Reflex Group is a full-service creative agency, specialising in luxury branding. We develop innovative & beautiful concepts in New York, London, Paris & Shanghai. webSite

5/ SAC

SEO Agency China is a ROI digital Marketing Agency in China (Shanghai). From strategy to excecution, they provide great digital campaigns. Results Oriented Agency. Website

Marketing Agency China

6/ Web2asia

Web2Asia is a full-service China Marketing + E-Commerce Digital Agency specialized on Tmall, Tmall Global and JD.com operations & China …

7/ IT Consultis

IT Consultis is a digital agency in Shanghai and Ho Chi Minh City strongly committed to researching, creating and executing the best digital solutions, ranging from strategic projects to entirely tailor-made web developments, applications, e-commerce, and in-store experiences

8/ Fred & Farid

The decision transformed the edgy independent digital shop, co-founded by Mr. Raillard and fellow creative Farid Mokart in 2007. Two and a half years after launching in Shanghai, it has one-third of its employees in the country. source Adage

  • 130 out of 400 total, with the rest in Paris.
  • About 22% of its $73 million in revenues came from China in 2014
  • second full year in operation.

For Chinese brands, “going international means America,” Mr. Raillard said, adding that the agency’s home turf of Europe isn’t seen as a potential market for Chinese goods but as a “cheap shopping center for luxury products and a museum.”

9/ Ogivly & Matter

One of the Most famous Advertising in China. It is a Franchise, so not all O&M have the same quality

“The difference is that building brands today requires a keen understanding of how new communications technology, new channels, and vibrant creativity combine.

This is a world where the consumer is now in control, and consumer insight is paramount, and so the quality and diversity of our people are vital. Website

10/ ParkLU

It is more an influenceur Agency than a marketing Agency. They produce good content and attract a lot of New Brands.

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The Future of the Digital in China

China’s leaders meet in Beijing this week for the 19th National Congress of the Communist Party of China (CPC), an ideological internet war in the country.

Xi Jinping  wants to Control the internet in China

Some experts predict that President Xi Jinping will use the meeting to establish a level of control and influence over the party since Mao Zedong, the strong man founder of the China People’s Republic

wechat_official_logo

While the Internet has always been a key battleground for the party, in the last 12 months there has been a marked increase in censorship, with new laws and regulations aimed at online expression even in certain areas or where dissent was tolerated or went unnoticed.

Digital : center of the summit of the Communist party

On the face of it, the congress is a high-profile summit of the Communist party’s great and good. The official task of the 2,287 carefully screened delegates selected to attend this year’s event is to ponder and approve new policies and elect the people who will lead China for the next five years.

In reality, however, experts say this year’s congress – the 19th since the party’s foundation in Shanghai in 1921 – is all about one man: Xi Jinping.

“The most significant thing … is that it is most likely simply to confirm Xi Jinping’s preeminence – almost like a coronation,” says Elizabeth Economy, the director for Asia studies at the Council of Foreign Relations.

[…] Firstly, Xi may decline to promote a successor, indicating that he intends to remain in the top party post for a third, or perhaps even fourth term. According to party norms, China’s top two leaders are usually publicly anointed at a congress five years before they take power. Xi emerged as China’s presumed future leader at the 17th party congress, in 2007. But so far no likely successor has appeared; one man seen as a possible successor was recently toppled in a politically charged corruption investigation.

[…] Secondly, some believe Xi will use the congress to write a new Xi Jinping-related body of ideology – perhaps called Xi Jinping Thought or Theory – into the party constitution. That would put Xi in nearly the same political league as the revolutionary leader, Mao, and would be another sign that he was intent on extending his rule beyond the customary decade. “Instead of being first among equals, Xi would simply be first,” says Economy

source : Digital Times

Since coming to power in 2011, Xi has tried to reform the country in his image, promoting a new ideology to replace the dwindling relevance of communism and Mao Zedong’s Thought in a country where state capitalism and a global approach to do of the standard money.

“Unlike any other Chinese leader since the reform era, Xi Jinping has worked to forge a purely Chinese national narrative,” write the authors of a new study by the Mercator Institute for China Studies (MERICS).

At the same time, the Party has “taken drastic measures to suppress ideas it considers hostile.”

Censorship in China


It has more experience than most in the fight against censors and pushes the limits of freedom of expression in China. source

From self-imposed exile in the USA. I made eleven run VIP Reference, an online newsletter that compiled banned news and political gossip that was reported to thousands of subscribers beyond the Great Firewall.

But the advances of censorship soon made that impossible, and for years Li was effectively cut off until the advent of WeChat, the most popular messaging application used for everything from sharing photos to reserving taxis and paying restaurant bills.

In “Sprawling group chats hundreds of strong members, with names like” Big Teet’s Lecture Hall “, Li and dozens of others share news from dissident websites, challenge messages and viral photos.

However, Li has become a victim of a new type of Internet censorship that intrudes into previously private areas where limited discrepancy or at least dissenting discussion was once tolerated.

Digital in China and new regulation

New regulations on Wechat have been introduced that harshly reduce chats, replacing administrators with their friends’ conversations or facing punishment.

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“All WeChat users will be affected,” explained this Digital Agency

The owner of WeChat, Tencent, did not respond to a request for comments on the new regulations, but it seems to have been widely implemented:

Last month, 40 members of a chat group in Hubei Province were disciplined for “posting inappropriate comments” by circulating letters they asked the local government, according to state media.

Beijing residents can expect two things when the city hosts major political events:

  • beautiful blue skies,
  • and massively increased censorship on the Internet.

VPN blocked

This year is no different. Along with the new WeChat regulations, the Party Congress approach has seen VPNs blocked, technology companies have been fined and a number of new materials banned.

While previous political events also coincided with crackdowns on the Internet, MERICS researchers discovered that there has been a shift towards “party and state institutions increasingly interfering in people’s lives.”

Wechat New Chat rules

The new group chat rules “extend to individual users the political controls that were once directed to the Chinese media, and were the nightmare of journalists, editors, publishers and monitors of single websites,” according to David Bandurski, of the University of Hong Kong.

Social Media in China

Social media sites, blog networks and editors have long been forced to censor mentions of everything from religious movements and homosexuality to anti-government protests and calls for Tibetan independence.

In July, the Shandong man was sentenced to two years in prison for posting online comments by calling Steam Steamed Bun Xi and calling Mao Zedong a “bandit” according to Human Rights in China, an NGO based in Hong Kong.

The Future of Digital in China

“Digital technologies that many thought could disrupt Party dominance of the agenda” have allowed

Read also : https://iworkinchina.wordpress.com/2017/10/12/beijing-in-talks-to-take-direct-control-of-tech-giants-with-1-stake/

https://iworkinchina.wordpress.com/2017/10/06/why-ai-is-hot-in-china/

 

5 tips for get the right digital Strategy in China

 

If influential games remain, the digital collaboration in China between marketers and financial improves, but she must still work in Les Deux sense.
Strategic partner of senior management durind 1950-1970, the marketing director of a lost ground in the financial department under the Effects of crisis and budget cuts. “To regain the influence of his son, he had to learn to Speaking the same language que la DAF: Commit On Objectives and figures prove the ROI of marketing actions,” explains the Director General the Union of Advertisers (UDA). To challenge faced Marketing managers who steer the business daily with performance Indicators and rely on digital Pour Measuring the effectiveness of their campaigns.

 

Social Media The Need for a 2-way dialogue !

But still few Between Them work hand in hand with administrative and financial management. Nestlé China is an exception. A Head of The Twelve marketing directors, the general manager of communication and consumer Yu Chen, a Chosen to break the silos. “Every business unit is Geree As an SME to whole and not Integrates Management Controller hand, who holds the office of the UN neighbor the marketing team. All decisions are Strategic concertation Taken With Them. In China, this collaboration helps the market to take the right investment orientations. ” however warns That penny aussi se relationship Playing in the Other Direction:

 

” The marketer Must Understand the market and understand what  are the big challenges of Digital in China including in advertising material, you have to  know how to break the codes to exist. ” explain the Digital Director of this Agency

 

Figures are the key !

“The relationship between marketers and financiers What can be better,” predicts the president of the UDA. In 2008, the UN Marketing Director Rarely remained in office, more than 25 MOIS then the financial standing Between five and six. “The first year Was generally dedicated audit kit to the drafting of the strategy and there remained no More Than a pour implement the policy,” Pierre-Jean Bozo analysis. For the United Nations today, director of post marketing Rest Between forty five and forty eight months That Which leaves him time to prove well-founded its Strategy and reap the rewards

 

The survey of nearly 500 client-side and marketing agency has studied the extent to which the marks in this region are growing their marketing budgets across a range of channels and digital technologies in China.

Let’s look at some of the key findings of the research.

A positive outlook

Overall, the future is bright for retailers in different region. As mentioned in the title, more than half (60%) of client-side marketers surveyed said that their companies have increased their digital marketing budgets this year.

Almost half (45%) said their overall marketing budgets increase (against 40% last year), suggesting that digital is increasingly a priority for investment.

In fact, the number of companies who spend more than half their digital marketing budget increased 33% from last year, while spending in number more than 70% of digital has increased by 56% .

Marketers are committed to investing in technology

Almost all (96%) of respondents agree that “a good understanding of technology is critical for senior executives in marketing ‘.

Building blocks:

Once you have a basic foundation, build on it. The future’s always changing. Take time to self-study, finding a set of reference sites that keep you informed, but do not let your vision to be blurred by the latest trends in technology. As a sailor seeks the wind, you have to have an eye on your progress and ensure you have the wind to get there.

The remote control of life:

Focus on mobile. This can not be repeated enough. Mobile should be the way that your online presence is designed around the first. Forget office and ensure that your customers can access all your content easily by mobile – it is remote from our lives. It is filled with an interface constraints and anomalies, so pay attention and spend time on the details, it counts.

Impact on Chinese Consumers

Analyze the impact on your business. There is no need to confuse you with the analysis that show you nothing, rather be poor and rich data ideas. Understand what you spend to acquire customers and deduct what you win them, simple math. Yes, over time, you can go further, but first you need to understand if you get bang for your media (read Baidu ) buck.

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