If influential games remain, the digital collaboration in China between marketers and financial improves, but she must still work in Les Deux sense.
Strategic partner of senior management durind 1950-1970, the marketing director of a lost ground in the financial department under the Effects of crisis and budget cuts. “To regain the influence of his son, he had to learn to Speaking the same language que la DAF: Commit On Objectives and figures prove the ROI of marketing actions,” explains the Director General the Union of Advertisers (UDA). To challenge faced Marketing managers who steer the business daily with performance Indicators and rely on digital Pour Measuring the effectiveness of their campaigns.

Social Media The Need for a 2-way dialogue !

But still few Between Them work hand in hand with administrative and financial management. Nestlé China is an exception. A Head of The Twelve marketing directors, the general manager of communication and consumer Yu Chen, a Chosen to break the silos. “Every business unit is Geree As an SME to whole and not Integrates Management Controller hand, who holds the office of the UN neighbor the marketing team. All decisions are Strategic concertation Taken With Them. In China, this collaboration helps the market to take the right investment orientations. ” however warns That penny aussi se relationship Playing in the Other Direction:

” The marketer Must Understand the market and understand what are the big challenges of Digital in China including in advertising material, you have to know how to break the codes to exist. ” explain the Digital Director of this Agency

Figures are the key !

“The relationship between marketers and financiers What can be better,” predicts the president of the UDA. In 2008, the UN Marketing Director Rarely remained in office, more than 25 MOIS then the financial standing Between five and six. “The first year Was generally dedicated audit kit to the drafting of the strategy and there remained no More Than a pour implement the policy,” Pierre-Jean Bozo analysis. For the United Nations today, director of post marketing Rest Between forty five and forty eight months That Which leaves him time to prove well-founded its Strategy and reap the rewards

The survey of nearly 500 client-side and marketing agency has studied the extent to which the marks in this region are growing their marketing budgets across a range of channels and digital technologies in China.

Let’s look at some of the key findings of the research.

A positive outlook

Overall, the future is bright for retailers in different region. As mentioned in the title, more than half (60%) of client-side marketers surveyed said that their companies have increased their digital marketing budgets this year.

Almost half (45%) said their overall marketing budgets increase (against 40% last year), suggesting that digital is increasingly a priority for investment.

In fact, the number of companies who spend more than half their digital marketing budget increased 33% from last year, while spending in number more than 70% of digital has increased by 56% .

Marketers are committed to investing in technology

Almost all (96%) of respondents agree that “a good understanding of technology is critical for senior executives in marketing ‘.

Building blocks:

Once you have a basic foundation, build on it. The future’s always changing. Take time to self-study, finding a set of reference sites that keep you informed, but do not let your vision to be blurred by the latest trends in technology. As a sailor seeks the wind, you have to have an eye on your progress and ensure you have the wind to get there.

The remote control of life:

Focus on mobile. This can not be repeated enough. Mobile should be the way that your online presence is designed around the first. Forget office and ensure that your customers can access all your content easily by mobile – it is remote from our lives. It is filled with an interface constraints and anomalies, so pay attention and spend time on the details, it counts.

Impact on Chinese Consumers

Analyze the impact on your business. There is no need to confuse you with the analysis that show you nothing, rather be poor and rich data ideas. Understand what you spend to acquire customers and deduct what you win them, simple math. Yes, over time, you can go further, but first you need to understand if you get bang for your media (read Baidu ) buck.

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I watch in China

Apple has highlighted the features of the watch Apple Monday at an event in San Francisco. Apple is a Symbol in China :here

With a selection of strips of leather and elegant metal, the watch starts to Apple $ 350 and goes all the way up to $ 17,000.
The Apple Watch is far from perfect, and from $ 350 and go all the way up to $ 17,000, it is not expensive. Although it seems smart enough, with a selection of leather and elegant metal bands that make for a strong departure of most portable devices, the watch Apple works like a first generation device, with all the limitations and defects you expect from the brand-new technology.

Apple products

Moreover, unlike previous revolutionary Apple products, the software of the watch requires a learning curve that can deter some people. There is a good chance it will not work perfectly for most consumers right out of the box because it is the best after tinkering with different software settings to customize use. Indeed, to an unusual degree for a new Apple device, the watch is not suitable for tech novices. It is designed for people who are inundated with notifications coming through their phones, and for those who care to think, and want to try to manage the way the digital world intrudes on their lives.

Yet even if it is not for everyone, Apple is onto something with the device. The watch is just useful enough to show that the fixing of the technology industry on computers that people can wear may soon pay off. In this way, using the Apple Watch last week reminded me using the first iPhone. First Apple smartphone was revolutionary not only because he has done what few other phones can do, but also because it showed off the possibilities of a connected laptop. Like the iPhone and its imitators have become more powerful and ubiquitous, mobile computer has become the basis of a wide range of powerful new high-tech applications, messaging mount the share of payments.

Similarly, the most exciting thing about Watch Apple is not the machine itself, but the new technology perspectives that can be opened by the first consumer notebook. On-body aircraft have obvious uses in health care and payments. As Tim Bajarin tech analyst wrote, Apple seems to also push a vision of the watch as a versatile remote control for the real world, almost bionic way to open your hotel room, board a plane call a Uber or otherwise have the physical world to meet your desires almost automatically.

Apple design

The watch also features a design of a completely different software smartphone. Although it has a set of applications, interactions are more driven by the notifications received and a summary for some applications, known as looks. But because there is not much room on the screen of the watch for visual cues indicating where you are – in an application, notification or a look – in the early days, you find often lost, and something that works in one place will not work in another.

Find nirvana with the watch is to adjust your notification settings on your phone so that your wrist is not constantly buzz of information that has no meaning on the Watch – like Facebook status updates, messages from Snapchat or every email about the brownies in the office kitchen. Apple notification settings have long been unduly laborious; fight while your hand is buzzing off the hook is an extra level of discomfort.

These circumstances indicate that the watch can push us to new heights of collective narcissism. Yet in my week with the device, I am intrigued by the possibility contrary – it might answer some of social anxiety brought about by smartphones. Most ingenious feature of the watch is Apple’s “taptic engine”, which alerts you to various digital notifications silently typing one of several different models on your wrist. As you learn the taps over time, you will start to save some of them almost unconsciously: calls and incoming phone alarms feel throbbing and insistent, text feels like a gentle massage with a friendly bumblebee, and a calendar appointment coming is like the persistent plucking of a harp. After a few days, I began to get digital world of bits of information without having to look at the screen – or, if I was watching, I looked for a few seconds rather than minutes.

If such body-on messaging systems become more ubiquitous, mobile devices can become more than just a flashy accessory phone. The Apple Watch could pave the way for a transformation of social norms as profound as those we saw with his brother, the smartphone – except, surprisingly, in the opposite direction.

For now, the dreams are hampered by the harsh realities of a new device. The watch is not an iPhone on your wrist. It has a different set of input mechanisms – there is the digital crown, a button used for scrolling and zoom and a touch screen that can be pressed harder for more options. There is not a full keyboard on the screen, so that outgoing messages are confined to a set of default responses, emoji, and when you talk to other users to view the messages that you can draw or tap.

Other problems: third-party applications are mostly useless now. The Uber application was not responsible for me, the Twitter app is confusing and application for Starwood mysteriously deleted and then hung up on loading when I reinstalled. In the end, however, it does allow me to open a room at the W Hotel in Manhattan just by touching the watch face at the door.

I also used the show to pay for taxis and the New York groceries at Whole Foods, and presenting my boarding pass to security officers at the airport. When these meetings have worked, they were magical, as having a secret key to unlock the world right on my arm. What is most exciting about Watch Apple, unlike other smartwatches I tried, is the way it invests a user with a general feeling of empowerment. If Google has made any digital agency in the world to our computers and the iPhone has brought us everywhere, watch the digital world built directly into your skin. It takes some getting used to, but once it clicks, this is a power that you can not live without.

The New York Times reported last week that he had created “stories of a sentence” Watch for Apple, so let me end this review with a note that could fit on the watch screen: The Follow first Apple may not be for you – but one day soon it will change your world.

Source : http://www.theaustralian.com.au/

I Work In China