In the world of digital marketing, tech giants in the West have launched AI initiatives in place to promote brand safety, counterfeit news and fight against advertising scams with impressive initial results. Brands across multiple industries have also begun to embrace the technologies in their digital marketing initiatives. Can these results translated into China – the media landscape well known for its fragmentation and complexity?
The Chinese government’s belief in the development of strong AI capabilities with widespread applications – even in the marketing arena – is obvious, as evidenced by frequent mention of the issue in its reports and national strategies in the magnificent One- belt-one of roads
AI application of technology in the digital market is not something new in China indeed. Let’s take our own marketing technology platform as an example. The basic capabilities of the platform, audience tracking, audience profile, contextual data analysis, natural language processing and more, the momentum driven by various AI technologies such as deep learning, predictive analytics and the real-time match. Despite AI’s strong technological capabilities, effective applications are not possible without the multi-dimensional, attribute-rich data of our platform, which grows in milliseconds.
With the rapid progress made in AI technologies in China’s martech industry, I believe that AI-oriented marketing solutions become easier to use in the not-to-be-long-in-China future, accessible to professionals without the need for expert knowledge. the field The fabric of AI technologies in the execution of marketing was the way to go for brands and businesses, regardless of their size and scale.
Here are some immediate benefits that marketing professionals can expect after the adoption of AI technology:
Greater precision in decision-making
By adopting AI technologies as predictable analytics, you can more accurately predict the interest and intent of your target customers in a way driven by intelligence, leading to more effective and accurate marketing decision-making.
Greater efficiency in monitoring trends and moods
With the huge and growing number of digital media and social media, monitoring news as well as changes in trends and moods manually is no longer viable. With AI technologies, brands can automatically compile and analyze information related to the brand in real time. This also helps develop ideas that drive marketing decision making in a very timely manner.
Smarter interaction with target customers
Supported by the rapid development of AR and VR technologies, we expect to see AR and VR applications in digital marketing, e-commerce and online retailers very soon, leading to evolutionary changes in the way brands interact with their target audiences.
Before adopting AI technologies to their full potential, brands and companies must first be well prepared in the following areas:
Having a solid foundation is key.
AI technologies are not useful without a quality database, so start building it today. The first step is to collect and accumulate your own first-person data online and offline. This includes data collected from customer interactions with your website and social network accounts (such as WeChat, Qzone, QQ and Weibo), data collected from your online and physical stores, and so on.
Learn from industry best practices
While it is advisable to use a data management platform (DMP) and analytical equipment capable of making sense of the data collected, consider hiring help from martech or data companies with local knowledge and experience. They can advise on how you can adopt AI in your marketing effort, from the use of technologies to real marketing solutions.
How far are brands from conducting AI-driven marketing in China?
Stay calm and give it a try, backed by prudent strategies
While AI is now the hottest buzzword in digital marketing, it is not wise to follow suit. Have thoughtful thoughts about ROI strategy, tactics and measures before pouring dollars into.
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