Wechat Report highlight Chinese Outbound tourists

The Chinese people enjoyed eight days of holiday, from October 1 to 8, as their National Day (国庆节) and the Mid-Autumn Festival (中秋节) fall in the same week of this year. WeChat issued a large report of National Day data on October 8, announcing that Hong Kong became the main destination for Chinese tourists departing on National Day, reported our half sister TechNode China.

Not surprisingly, the largest number of Chinese tourists out of the top cities, Shanghai, Beijing, Shenzhen and Guangzhou. They followed the second and third level cities, including Hangzhou, Nanjing and Chengdu. The city of Chongzuo, in Guangxi Province, showed a growth rate of outbound travel as high as 338%.

Wechat ReportWechat ReportS

 

  • Most of the mainland tourists chose the closest travel destinations such as Southeast Asia, East Asia (South Korea and Japan), Hong Kong, Macao and Taiwan.
    The largest number of people left the country on 1 October.
  • More than 600,000 people left the country, much more than other smaller vacations.
    The post 90 generation visited Hong Kong, USA, and Japan most, while post 80 generation visited Hong Kong, Thailand, and Japan the most. The post 70 generation visited Hong Kong, USA, and Macao most.
  • WeChat payment was used more in Hong Kong, followed by Thailand, South Korea, Japan, Australia and Taiwan.
  • 6.3 billion red packets (hongbao) were sent and received at the mid-autumn festival.
  • Most WeChat calls were made between the later generation to the 60s and the generation after the 90s. The longest average telephone call was 750 seconds when the generation after 60 years called generation 90, followed by 610 seconds when the generation after 90 called the generation after age 60.

source Wechat ChineseTouristagency

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